# Fruity Non-Alcoholic Craft Ciders Ciderboys Hard Cider Debuts Two Non-Alcoholic Ciders By Kalin Ned | Published 2026-01-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fruity-nonalcoholic-craft-ciders References: [bevnet](https://www.bevnet.com/pr/2026/01/08/ciderboys-hard-cider-introduces-nonalcoholic-craft-ciders)  Ciderboys Hard Cider is expanding its product portfolio with the introduction of two fruity non-alcoholic craft ciders — the Strawberry Magic NA and the Zen Berry NA. For the development of these expressions, the brand utilizes a specialized production technology known as BrewVo to create dealcoholized beverages that originate from a fully fermented base. This is different than processes that avoid fermentation altogether or use vinegar-based shortcuts. Both the Strawberry Magic NA and the Zen Berry NA beverages bost an ABV off less than 0.5%. They are gluten-free, as well as lower in calories and sugar. The launch of the fruity non-alcoholic craft ciders represents the company's strategic entry into the developing [non-alcoholic cider segment](https://www.trendhunter.com/trends/noughty-pink-lady). Ciderboys Hard Cider maintains a commitment to replicating the authentic sensory profile of traditional hard cider through a method that preserves flavor complexity. Image Credit: Ciderboys Hard Cider ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 70% | Activity: 72% | Freshness: 61% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Non-alcoholic Craft Cider Expansion:** Non-alcoholic craft ciders are providing a flavorful alternative for consumers who seek the taste of traditional ciders without the alcohol content. - **Advanced Dealcoholization Techniques:** Employing advanced dealcoholization methods like BrewVo allows for the retention of complex flavors in non-alcoholic beverages, appealing to a sophisticated palate. - **Health-conscious Beverage Choices:** The market for low-calorie, gluten-free, and low-sugar drinks is growing, as consumers increasingly prioritize health-conscious options. ### Where This Applies - **Non-alcoholic Beverage Industry:** The rise of non-alcoholic craft beverages opens up opportunities for innovation in flavors and brewing techniques that mimic their alcoholic counterparts. - **Craft Brewing Technology:** Technological advancements in craft brewing, such as BrewVo, drive innovation by enabling the creation of sophisticated non-alcoholic drink options. - **Health and Wellness Market:** The intersection of taste, health, and variety is crucial as the wellness market seeks products that are both enjoyable and align with healthy living trends. ## Related on Trend Hunter - [Non-Alcoholic Beer Expansions](https://www.trendhunter.com/trends/eastern-market-brewing.md) - [Craft-Style Non-Alcoholic Beers](https://www.trendhunter.com/trends/craftstyle-nonalcoholic-beers.md) - [Apple Cider Spritz Beverages](https://www.trendhunter.com/trends/apple-cider-spritz.md) - [Flavorful Non-Alcoholic Beers](https://www.trendhunter.com/trends/favorful-nonalcoholic-beer.md) - [Low-Alcohol Aperitivo Spirits](https://www.trendhunter.com/trends/berry-bros-rudd-barrelaged-aperitivo.md) - [Low-Alcohol Summertime Ciders](https://www.trendhunter.com/trends/cornish-orchards-peach-apple.md) - [Kiwi Strawberry Hard Ciders](https://www.trendhunter.com/trends/kiwi-strawberry-hard-cider.md) - [Wine-Like Hard Ciders](https://www.trendhunter.com/trends/1868-berry-blush-hard-cider.md) - [Dessert-Like Low-ABV Ciders](https://www.trendhunter.com/trends/brothers-cider-flavors.md)