# Fruit Puree Gummy Candies The Fruit-tella Soft Gummies are a Better-for-You Treat By Michael Hemsworth | Published 2021-05-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fruittella-soft-gummies References: [csnews](https://csnews.com/fruit-tella-soft-gummies) & [perfettivanmelle](https://www.perfettivanmelle.com) The [Fruit-tella](https://www.trendhunter.com/trends/new-fruittella-jellies) Soft Gummies are a new candy product from [Perfetti Van Melle](https://www.trendhunter.com/trends/fruit-first-soft-gummies) that will offer consumers with a better-for-you treat that's made with real fruit puree as the first ingredient. The candies are made without the use of high-fructose corn syrup along with pectin instead of gelatin and boast natural flavors. The candies are also free of peanuts and tree nuts, and maintain a soft, satisfying texture that is perfect for consumers of all ranges to enjoy. The Fruit-tella Soft Gummies come in 3.2-ounce and 5-ounce bags, which are priced at $1.79 and $2.49, respectively. The candies come in two flavor varieties to choose from including Mixed Berry (with strawberry and raspberry flavors) as well as Peach & Mango, which are both made with playful shapes. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 39% | Activity: 76% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Healthy Gummy Candies:** Creating gummy candies made from real fruit purées and without high-fructose corn syrup or gelatin presents a disruptive innovation opportunity in the candy industry. - **Natural Flavors:** Using natural flavors instead of artificial ones in candy-making is a growing trend that presents a disruptive innovation opportunity in the food industry. - **Allergen-free Candies:** Producing allergen-free candies that maintain a soft texture is a trend that presents a disruptive innovation opportunity in the candy industry. ### Where This Applies - **Candy:** The candy industry can innovate by creating healthier candy products made from natural ingredients and allergen-free options. - **Food:** The food industry can innovate by incorporating natural flavors and ingredients into their products, like the use of real fruit purées and allergen-free options for those with sensitivities. - **Snacks:** The snacks industry can innovate by providing healthier snack options such as creating gummy candies made from real fruit purées and without high-fructose corn syrup or gelatin. ## Related on Trend Hunter - [Better-for-You Fruit Gummies](https://www.trendhunter.com/trends/fruit-first-soft-gummies.md) - [Adventurous Jelly-Style Candies](https://www.trendhunter.com/trends/fruittella-jellies.md) - [Nature-Inspired Jelly Candies](https://www.trendhunter.com/trends/new-fruittella-jellies.md) - [Candy-Inspired Ice Lollies](https://www.trendhunter.com/trends/fruittella-ice-lollies.md) - [Tasty Themed Jelly Candies](https://www.trendhunter.com/trends/fruittella-curiosities.md) - [Vegan-Friendly Candy Chews](https://www.trendhunter.com/trends/fruittella-chews.md) - [High-Fiber Fruit Gummies](https://www.trendhunter.com/trends/naturelly-fruit-gummies.md) - [Low-Sugar Plant-Based Gummies](https://www.trendhunter.com/trends/starburst-goodies.md) - [Plant-Based Chewy Candies](https://www.trendhunter.com/trends/plant-based-candy.md)