# Roadtrip-Ready Candy Chew Packs These Fruit-tella Multipacks Come in Tow Flavor Themes By Michael Hemsworth | Published 2024-08-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fruittella-multipacks References: [grocerytrader](https://grocerytrader.co.uk/fruit-tella-unveils-two-new-multi-pack-formats-bursting-with-fruity-joy/) & [fruittella](https://www.fruittella.co.uk)  These [Fruit-tella](https://www.trendhunter.com/trends/new-fruittella-jellies) multipacks are making their way to the UK market to provide consumers with a way to keep kids and adults alike snacking during long roadtrips in an ultra-flavorful way. The candy products include the Fruit-tella [Summer Fruits](https://www.trendhunter.com/trends/beach-sticks-fruit-chews) and Fruit-tella [Berries & Cherries](https://www.trendhunter.com/trends/mentos-feeling-berry-good) flavors, which each contain four stick packs in each multipack. The products prioritize convenience and ease of access and are thus great for being stowed in a cupboard, packed into a backpack or shared amongst passengers in the car. Junior Brand Manager Victoria Gibson spoke on the new Fruit-tella multipacks saying, "Whether it’s a long car journey or a fun day in the fresh air, it’s crucial to have delicious, high-quality treats that can be enjoyed by the whole family to hand! We know our Sticks are a firm favourite and with our new multi-pack formats, we’re making it even easier for families to enjoy their beloved chews wherever they go. Our new multi-packs bring convenience and quality together and retailers can prepare for summer experiences bursting with joy with Fruit-tella!” ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 55% | Activity: 45% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Travel-friendly Snacks:** Travel-friendly snacks are gaining popularity as consumers seek convenient and tasty options for on-the-go consumption. - **Multipacks for Shared Snacking:** Multipacks designed for sharing are becoming a key trend for enhancing social eating experiences, especially during communal activities like road trips. - **Flavor Innovation in Confectionery:** Innovations in flavor combinations are driving excitement within the confectionery market, appealing to diverse taste preferences and making traditional snacks more enticing. ### Sectors Adopting This - **Convenience Foods:** The convenience foods industry is evolving with products that cater to the demands of busy consumers seeking easy-to-carry and ready-to-eat options. - **Travel and Recreation:** Travel and recreation sectors are being influenced by the need for portable and enjoyable snack solutions tailored for long journeys and outdoor activities. - **Confectionery Market:** The confectionery market is expanding with innovative packaging and flavor profiles that meet the evolving tastes and lifestyle needs of modern families. ## Related on Trend Hunter - [Adventurous Jelly-Style Candies](https://www.trendhunter.com/trends/fruittella-jellies.md) - [Nature-Inspired Jelly Candies](https://www.trendhunter.com/trends/new-fruittella-jellies.md) - [Consumer-Driven Candy Flavors](https://www.trendhunter.com/trends/fruittella-summer-fruits.md) - [Better-for-You Fruit Gummies](https://www.trendhunter.com/trends/fruit-first-soft-gummies.md) - [Candy-Inspired Ice Lollies](https://www.trendhunter.com/trends/fruittella-ice-lollies.md) - [Summery Gummy Candy Collections](https://www.trendhunter.com/trends/mondelz-international-candies.md) - [Value-Minded Mini Lollipop Packs](https://www.trendhunter.com/trends/mini-lollipop-pack.md) - [Tasty Themed Jelly Candies](https://www.trendhunter.com/trends/fruittella-curiosities.md) - [Sharing-Focused Candy Products](https://www.trendhunter.com/trends/mentos-sharing-bags.md)