# Adventurous Jelly-Style Candies Fruit-tella Jellies Now Come in Two New Format Options By Michael Hemsworth | Published 2023-08-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fruittella-jellies References: [foodbev](https://www.foodbev.com/news/fruit-tella-expands-jellies-range-with-new-variants/) & [fruittella](https://www.fruittella.co.uk)  Fruit-tella Jellies are being added to the brand's existing product range to provide consumers with an adventurous option that's perfect for consumers of all ages to enjoy. The [gummies](https://www.trendhunter.com/trends/mixed-fruit-soft-candy) feature an HFSS-complaint recipe that boasts a [30% reduction in sugar](https://www.trendhunter.com/trends/starburst-goodies) alongside [real fruit juices](https://www.trendhunter.com/trends/maynards-bassetts-classic-fruit-mix), natural flavors and colors. The product comes in the new Out in Space and On a Safari varieties, which are both being launched into grocery retailers now in the UK where shoppers can pick them up for £1.50 per pack. Senior Brand Manager Lauren Potter commented Jon the new Fruit-tella Jellies saying, "After the successful introduction of Fruit-tella Curiosities to the market earlier this year, we are delighted to be expanding the beloved portfolio with two new themed packs for families to explore and enjoy." ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 22% | Activity: 42% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Adventurous Jelly-style Candies:** Fruit-tella Jellies offer consumers a new option in gummy candies with reduced sugar and real fruit juices. - **Hfss-compliant Recipes with Reduced Sugar:** The launch of Fruit-tella Jellies showcases the trend of creating healthier candies with a 30% reduction in sugar. - **Themed Varieties for Family Enjoyment:** The new Out in Space and On a Safari packs of Fruit-tella Jellies tap into the trend of themed candies for families to explore and enjoy. ### Where This Applies - **Confectionery:** The confectionery industry can explore the opportunity of offering adventurous and healthier jelly-style candies with reduced sugar and natural ingredients. - **Food and Beverage Retail:** The food and beverage retail industry has the opportunity to stock and market Fruit-tella Jellies as a new and exciting option for consumers of all ages. - **Family Entertainment:** The family entertainment industry can take advantage of the themed Fruit-tella Jellies packs to enhance the experience of their offerings and attract families. ## Related on Trend Hunter - [Nature-Inspired Jelly Candies](https://www.trendhunter.com/trends/new-fruittella-jellies.md) - [Tasty Themed Jelly Candies](https://www.trendhunter.com/trends/fruittella-curiosities.md) - [Better-for-You Fruit Gummies](https://www.trendhunter.com/trends/fruit-first-soft-gummies.md) - [Candy-Inspired Ice Lollies](https://www.trendhunter.com/trends/fruittella-ice-lollies.md) - [Roadtrip-Ready Candy Chew Packs](https://www.trendhunter.com/trends/fruittella-multipacks.md) - [Vegan-Friendly Candy Chews](https://www.trendhunter.com/trends/fruittella-chews.md) - [Consumer-Driven Candy Flavors](https://www.trendhunter.com/trends/fruittella-summer-fruits.md) - [Gem-Like Fruit Snacks](https://www.trendhunter.com/trends/bear-fruit-bites.md) - [Sugar-Dusted Soft Chews](https://www.trendhunter.com/trends/chewits.md)