# Fruity Free-From Candies The Fruittella Fruit Jellies Have No Sugar or Dairy in the Mix By Michael Hemsworth | Published 2021-05-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fruittella-fruit-jellies References: [talkingretail](https://www.talkingretail.com/products-news/confectionery/fruittella-launches-free-from-soft-jellies-04-05-2021/) & [perfettivanmelle](https://www.perfettivanmelle.com) Free-from foods have become commonplace in the market as consumers seek out alternatives to their favorite products, so the [Fruittella](https://www.trendhunter.com/trends/fruittella-curiosities) Fruit Jellies have been unveiled to offer an additional lineup of familiar options for them to pick up. The candies come in the Fruit Jellies Duos and the Fruit Jellies Coins varieties, which are both [free from sugar, dairy and gluten](https://www.trendhunter.com/trends/katjes-cosmic-visions) with no artificial flavorings or colorings in the mix. The Fruit Jellies Duos come in Strawberry Apple, Strawberry Lemon and Strawberry Orange flavors, while Fruit Jellies Coins come in Raspberry, Strawberry and Blackberry flavors. Fruittella Product Manager at [PVM](https://www.trendhunter.com/trends/fruittella-summer-fruits) Kate Howe spoke on the new Fruittella Fruit Jellies saying, "We have found there is a challenge associated with confectionery within the ‘better for you’ category and that’s why we continually invest in broadening our range in this area. Too many times brands expect shoppers to compromise on quality and taste as they make conscious sweet treat choices, which means they can often overlook confectionery as a result, and we want to change that. The vegan market is expected to soar to £1.1bn by 2023 and the number of diabetics has more than doubled in the last 20 years to five million people – we know the appetite for alternatives is not going anywhere and that’s the demand these products respond to.” ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 42% | Activity: 75% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Free-from Candies:** The rise of free-from foods presents opportunities for creating innovative, alternative food products. - **'better for You' Confectionery:** There's a growing market for healthier, more conscious sweet treats, and finding ways to meet that demand can be very disruptive. - **Vegan Market Growth:** The increasing popularity of veganism presents opportunities to create new plant-based food products for a growing consumer base. ### Sectors Adopting This - **Confectionery Industry:** Incorporating free-from and vegan options in sugary treats can open up new markets for confectionery manufacturers, especially with the increasing demand for 'better for you' snacks. - **Alternative Food Industry:** Creating free-from and plant-based food products is a key area of growth in the alternative food market. - **Diabetic Market Segment:** Developing confectionery products with sugar substitutes is a necessity in meeting the needs of the diabetic market segment. ## Related on Trend Hunter - [Vegan-Friendly Candy Chews](https://www.trendhunter.com/trends/fruittella-chews.md) - [Tasty Themed Jelly Candies](https://www.trendhunter.com/trends/fruittella-curiosities.md) - [Adventurous Jelly-Style Candies](https://www.trendhunter.com/trends/fruittella-jellies.md) - [Better-for-You Fruit Gummies](https://www.trendhunter.com/trends/fruit-first-soft-gummies.md) - [Nature-Inspired Jelly Candies](https://www.trendhunter.com/trends/new-fruittella-jellies.md) - [Health-Minded Sugar-Free Candy Ranges](https://www.trendhunter.com/trends/stockleys-sugarfree-candies.md) - [Sugar-Free Vegan-Friendly Jelly Mixes](https://www.trendhunter.com/trends/mcdougalls-vegan-jelly.md) - [High-Fiber Fruit Gummies](https://www.trendhunter.com/trends/naturelly-fruit-gummies.md) - [Reduced Sugar Gummy Candies](https://www.trendhunter.com/trends/rowntrees-gummies.md)