# Tasty Themed Jelly Candies Fruittella Curiosities Have All-Natural Recipes By Michael Hemsworth | Published 2023-01-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fruittella-curiosities References: [talkingretail](https://www.talkingretail.com/products-news/confectionery/fruittella-enters-the-jelly-market-with-curiosities-13-01-2023/) & [perfettivanmelle](https://www.perfettivanmelle.com/our-brands/overview/)  The [Fruittella](https://www.trendhunter.com/trends/fruittella-summer-fruits) Curiosities candies have been launched by the brand as a series of sweet treats for consumers to pick up that aim to deliver impressive flavor in a lower sugar format. The candies come in two varieties including By the Sea and In the Snow, which showcase beach and arctic animal characters, respectively. The candies are being launched in the UK with a recipe that has [30% less sugar](https://www.trendhunter.com/trends/starburst-goodies) over other options, are crafted with real fruit juice and natural flavors and colors. The [HFSS](https://www.trendhunter.com/trends/rowntrees-gummies)-compliant treats are branded with a range of entertaining animal facts on the back of each pack. Senior Brand Manager Lauren Potter spoke on the Fruittella Curiosities candies saying, "This expansion of the beloved Fruittella portfolio caters to parents with four- to 12-year-olds who are searching for an all-natural treat for the family with an added interactive twist – with the quality assurance that comes from a trustworthy household name." ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 74% | Activity: 79% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Low-sugar Snacks:** Developing natural, low-sugar snack options for health-conscious consumers. - **Interactive Packaging:** Incorporating engaging and educational information into product packaging to appeal to parents and children. - **Creative Flavors:** Exploring innovative flavor combinations and creating unique flavor profiles for snack products. ### Industries Being Reshaped - **Confectionery:** There is a growing demand for natural, low-sugar options within the confectionery industry. - **Food and Beverage:** Developing new and innovative snack products with natural, healthy ingredients for the health-conscious consumer. - **Marketing and Advertising:** There is an opportunity for creative marketing strategies that incorporate interactive, educational content for families and children. ## Related on Trend Hunter - [Adventurous Jelly-Style Candies](https://www.trendhunter.com/trends/fruittella-jellies.md) - [Nature-Inspired Jelly Candies](https://www.trendhunter.com/trends/new-fruittella-jellies.md) - [Better-for-You Fruit Gummies](https://www.trendhunter.com/trends/fruit-first-soft-gummies.md) - [Reduced Sugar Gummy Candies](https://www.trendhunter.com/trends/rowntrees-gummies.md) - [Guilt-Free Gummy Candies](https://www.trendhunter.com/trends/neatsweets.md) - [Candy-Inspired Ice Lollies](https://www.trendhunter.com/trends/fruittella-ice-lollies.md) - [High-Fiber Fruit Gummies](https://www.trendhunter.com/trends/naturelly-fruit-gummies.md) - [Sugar-Dusted Soft Chews](https://www.trendhunter.com/trends/chewits.md) - [Plant-Based Low-Sugar Candies](https://www.trendhunter.com/trends/wild-thingz.md)