# Food-Formed Branding Fruits & Passion Packaging Takes the Shapes of its Scrumptious Contents By Amelia Roblin | Published 2012-06-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fruits-passion-packaging References: [thedieline](http://www.thedieline.com/blog/2012/6/18/fruits-passion.html) & [lg2boutique](http://lg2boutique.com/) It's a shame for a gorgeous natural product to be boxed into a rigid rectangle, but such is not the case in many of the pieces from this Fruits & Passion packaging line. Two of the containers in particular have been sculpted into elegant organic forms that do much better to express the biotic qualities of the ingredients inside. The lg2 Boutique designed the lovely vessels that hold lotions and perfumes made from [coconut, bamboo and cherry](https://www.trendhunter.com/trends/cocoyo-packaging). A semi-spherical pot contains a [creamy body butter](https://www.trendhunter.com/trends/tree-hut1) and visually represents a halved coconut particularly well, with its rich brown exterior covering and a hollow-looking milky circle printed on top. The [fragrance bottles](https://www.trendhunter.com/trends/oval-collection) have an elegance with their curving an broadening forms that appear like pouring streams of water. It seems that the boxes themselves are merely the protective sheaths of the more sculptural Fruits & Passion packaging. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 100% | Activity: 87% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Natural Packaging:** The trend towards more natural packaging materials and designs is disrupting the traditional rectangular box packaging. - **Form-shaped Packaging:** The trend towards organic and sculpted forms for product packaging is disrupting the traditional minimalist design. - **Visual Representation of Ingredients:** The trend towards visual representation of the product's ingredients is disrupting the traditional reliance on text-based descriptions. ### Industries Being Reshaped - **Beauty and Cosmetics:** The beauty and cosmetics industries can benefit from the trend towards more visually pleasing and natural packaging that expresses the biotic qualities of the ingredients inside. - **Food and Beverage:** The food and beverage industry can benefit from the trend towards visual representation of their product's ingredients in their packaging design. - **Luxury Goods:** The luxury goods and high-end products industry can benefit from the trend towards more sculptural and visually appealing packaging designs that stand out on store shelves. ## Related on Trend Hunter - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Pebble-Like Beauty Packaging](https://www.trendhunter.com/trends/romantica-jar.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Artistic Perfume Bottle Packagings](https://www.trendhunter.com/trends/do-perfume.md) - [Natural Material Bottle Designs](https://www.trendhunter.com/trends/fuwa-fuwa-collection.md) - [Self-Referential Peanut Packaging](https://www.trendhunter.com/trends/planters-peanuts.md) - [Treasure Box-Inspired Wellness Packaging](https://www.trendhunter.com/trends/redesigned-retail-packaging.md) - [Bird-Shaped Food Packagings](https://www.trendhunter.com/trends/bigbilled-bird-food-concept.md)