# High-Fiber Fruit-Infused Granolas That's it. Fruitola Fruit Granola Has 16-Grams of Protein By Michael Hemsworth | Published 2026-02-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fruitola-fruit-granola References: [snackandbakery](https://www.snackandbakery.com/articles/115264-thats-it-adds-two-fiber-forward-snacks-to-line) & [thatsitfruit](https://www.thatsitfruit.com/)  That's it. Fruitola Fruit Granola is a new lineup of cereal products that balance out nutritional must-haves with flavor and convenience to help catch the attention of curious shoppers. The product range takes a fruit-first approach that has no added sugar and is made with four ingredients to give it a [free-from recipe](https://www.trendhunter.com/trends/clean-label-granola-base) that will work well for today's nutrition-minded consumer. The granolas come in four flavors including Cinnamon, Blueberry, Strawberry and Banana, which each have [16-grams of plant-based protein](https://www.trendhunter.com/trends/wholefood-protein-granolas) alongside [seven-grams of fiber](https://www.trendhunter.com/trends/siggis-fruit-fiber) from fruit. President Kate Eshuys spoke on the That's it. Fruitola Fruit Granola range saying, "Shoppers are smarter than ever. They’re reading ingredient labels, scrutinizing marketing claims, and choosing brands they trust for real benefits. Fruitola Fruit Granola was built for the way people shop today across club, grocery, natural, convenience, and online. It delivers meaningful nutrient density with ingredients consumers recognize.” Image Credit: That’s it. ## Trend Insights (Trend Hunter) - Score: 8.0/10 - Popularity: 84% | Activity: 89% | Freshness: 66% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Clean-label Minimalist Ingredients:** Products with very short ingredient lists and no added sugars highlight a shift toward transparent formulations that can redefine premium positioning and sourcing strategies. - **Fruit-forward Protein Snacks:** Combining whole-fruit elements with elevated plant-based protein creates a category intersection that could displace traditional dairy-protein snacks for label-conscious consumers. - **High-fiber Convenient Foods:** Convenience formats that deliver substantial fiber from recognizable ingredients respond to demand for digestive-health benefits within on-the-go eating occasions. ### Who This Affects Most - **Packaged Foods and Retail:** Retail assortments emphasizing transparent, nutrient-dense snack options can shift shelf strategies toward fewer-ingredient premium SKUs that appeal across channels. - **E-commerce Grocery:** Online grocery platforms offering curated, trust-marked products enable rapid discovery and subscription-driven sales of niche health-forward items. - **Nutraceuticals and Snack Manufacturing:** Manufacturers focused on plant-based proteins and fiber-rich formulations may leverage novel ingredient sourcing and processing to create differentiated, clean-label product lines. ## Related on Trend Hunter - [Plant-Based Protein Granola Snacks](https://www.trendhunter.com/trends/catalina-crunch-protein-granola.md) - [Flavorful Protein-Packed Granolas](https://www.trendhunter.com/trends/protein-granolas.md) - [Protein-Rich Granola Clusters](https://www.trendhunter.com/trends/premier-protein-2.md) - [Protein Granola Clusters](https://www.trendhunter.com/trends/premier-protein-granola.md) - [Protein-Enriched Classic Cereals](https://www.trendhunter.com/trends/honey-bunches-of-oats-protein.md) - [Value-Minded Protein-Rich Cereals](https://www.trendhunter.com/trends/highprotein-cereal-range.md) - [Protein-Packed Foodservice Granolas](https://www.trendhunter.com/trends/nature-valley-protein-granola-bulk-bags.md) - [Protein Bar-Inspired Granolas](https://www.trendhunter.com/trends/kind-protein-max-granola.md) - [Dessert-Like Protein Granolas](https://www.trendhunter.com/trends/fuel10k-granola.md)