# Vegan Fruit-Infused Ciders Rekorderlig Debuts Seven New Vegan Apple and Pear Ciders By Grace Mahas | Published 2019-08-12 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/fruitinfused-ciders References: [vegnews](https://vegnews.com/2019/8/swedens-top-hard-cider-brand-removes-gelatin-to-go-vegan) & [rekorderlig](http://www.rekorderlig.com/us/) The Swedish alcoholic cider brand, [Rekorderlig](https://www.trendhunter.com/trends/rekorderlig-blood-orange-cider), recently announced that all seven of its [fruit-infused ciders](https://www.trendhunter.com/trends/crisp-apple-cider) will now be vegan-friendly. The company has done this by removing the gelatin -- a filtering agent derived from animal body parts -- from its fizzy beverages. Instead, Rekorderlig will be using Vega gel, a vegan product that performs the same role as its animal-based counterpart. According to the brand, “Rekorderlig has developed a new brewing process, which allows for the removal of gelatin as a filtering agent, to cater to the current market needs and consumer trends in health, climate change, and animal well-fare.” This progressive move by the organization will be popular with both vegan and flexitarian demographics, and Rekorderlig's new can and bottles will clearly identify its new vegan-friendly process to appeal to these markets. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 16% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Vegan-friendly Alcoholic Beverages:** Removing animal-based filtering agents from alcoholic beverages to cater to the growing vegan and flexitarian demographics, providing an opportunity for brands to tap into this market. - **Sustainable Brewing Processes:** Developing new brewing processes that align with consumer trends in health, climate change, and animal welfare, allowing brands to differentiate themselves and appeal to eco-conscious consumers. - **Transparent Product Labeling:** Clearly indicating vegan-friendly processes and ingredients on product labels to communicate with the target market and attract consumers who prioritize ethical and sustainable choices. ### Where This Applies - **Alcoholic Beverage Manufacturing:** Opportunity for alcoholic beverage manufacturers to innovate their production processes to create vegan-friendly product lines and cater to the growing consumer demand for ethical and sustainable options. - **Plant-based Food and Beverage:** With the rise of vegan and flexitarian diets, the plant-based food and beverage industry can explore collaborations with alcoholic beverage brands to create fruit-infused ciders and expand their product offerings. - **Sustainable Packaging:** As brands become more focused on sustainability, the packaging industry has an opportunity to develop eco-friendly and recyclable packaging solutions that align with the values of vegan and eco-conscious consumers. ## Related on Trend Hunter - [Refreshing Blood Orange Ciders](https://www.trendhunter.com/trends/rekorderlig-blood-orange-cider.md) - [Vegan-Friendly Candy Chews](https://www.trendhunter.com/trends/fruittella-chews.md) - [Peachy Dual-Fruit Ciders](https://www.trendhunter.com/trends/rekorderlig-peachraspberry.md) - [Citrus-Forward Cider Refreshments](https://www.trendhunter.com/trends/blood-orange-cider.md) - [Collaborative Vegan Beers](https://www.trendhunter.com/trends/collaborative-vegan-beer.md) - [Alcohol-Free Apple Ciders](https://www.trendhunter.com/trends/thatchers-zero.md) - [Alcohol-Free Sparkling Ciders](https://www.trendhunter.com/trends/zeffer.md) - [Party-Friendly Alcohol-Free Ciders](https://www.trendhunter.com/trends/alcoholfree-cider.md) - [Versatile Vegan Wines](https://www.trendhunter.com/trends/versatile-vegan-wines.md)