# Festive Fruit-Forward Beers The 'Preakness Ale' is Designed to Be Enjoyed On the Racetrack By Rahul Kalvapalle | Published 2023-06-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fruitforward-beer References: [prnewswire](https://www.prnewswire.com/news-releases/preakness-148-partners-with-baltimores-guinness-open-gate-brewery-on-limited-edition-ale-301800800.html) & [preakness](https://www.preakness.com/)  The 'Preakness 148' event, which represents the latest edition of the 'Preakness Stakes' horse races, teamed up with the Baltimore-based [Guinness Open Gate Brewery](https://www.trendhunter.com/trends/caramel-creams-ale) to launch a limited-edition and unabashedly fruit-forward beer called 'Preakness [Ale](https://www.trendhunter.com/trends/citrusscented-white-ale).' This particular limited-edition beer comes in at five percent ABV and stands out visually due to its rich ruby color. As far as its flavor profile is concerned, this fruit-forward beer promises delightful sipping at the racetrack on its own, but is also well-suited toward being incorporated into creatively crafted cocktails. “It is very exciting to create something special for Preakness, given how integral to Baltimore’s culture the race is,” stated Oliver Gray, marketing manager at Guinness Open Gate Brewery. “From the Guinness gates to the Preakness Stakes, this is the beer to enjoy while celebrating the occasion." Image Credit: Guinness Open Gate Brewery ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 17% | Activity: 24% | Freshness: 16% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Fruit-flavored Beers:** Breweries can explore creating more fruit-inspired beer flavors to cater to new taste preferences. - **Limited-edition Collaborations:** Brands can work together to create unique and exclusive products that capture consumers' attention and enhance brand image. - **Beer-cocktail Blends:** Mixologists can experiment with incorporating fruit-flavored beers into unique cocktail recipes to offer new and exciting drink options to customers. ### Where This Applies - **Craft Brewing:** Craft breweries can tap into the growing demand for fruit-flavored beers to attract and retain customers and stay competitive in the market. - **Event Management:** Event organizers can collaborate with beverage companies to create exclusive and limited-edition products that add value to their events and enhance attendee experience. - **Hospitality:** Bars and restaurants can incorporate fruit-flavored beers and beer-cocktail blends into their menus to offer unique and innovative drink options that cater to evolving tastes and preferences. ## Related on Trend Hunter - [Blueberry-Based Fruited Ales](https://www.trendhunter.com/trends/fruited-ales.md) - [Festively Wintry Beer Collections](https://www.trendhunter.com/trends/beer-collections.md) - [Collaboration Fruit-Forward Beers](https://www.trendhunter.com/trends/big-berry-attitude.md) - [Florally Fruited Sour Ales](https://www.trendhunter.com/trends/passionfruit-sour-ale.md) - [Black Athlete-Celebrating Beers](https://www.trendhunter.com/trends/hazy-double-ipa.md) - [Women-Celebrating Sour Beers](https://www.trendhunter.com/trends/womencelebrating-sour-beers.md) - [Co-Branded Candy-Flavored Ales](https://www.trendhunter.com/trends/caramel-creams-ale.md) - [Pale Fruit-Forward Beers](https://www.trendhunter.com/trends/adnams-brewery.md) - [Fruit Juice-Infused Beers](https://www.trendhunter.com/trends/juice-aisle-pale-ale.md)