# Snack-Paired Bouquets Edible's FruitFlowers Pair Bright Floral Bouquets with Fresh Dipped Fruit By Laura McQuarrie | Published 2020-08-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fruitflowers References: [prnewswire](https://www.prnewswire.com/news-releases/edible-enters-the-floral-market-with-nationwide-launch-of-fruitflowers-301118032.html) & [edible](http://edible.com/flower-delivery) [Edible](https://www.trendhunter.com/trends/edible-arrangements-and-mms), known for its [fresh fruit arrangements](https://www.trendhunter.com/trends/mothers-day-artist-collection), is venturing into the world of florals with a new product line called FruitFlowers. This new way for people to send greetings, congratulations and well-wishes to a special recipient pairs fresh-cut flowers with fresh fruit dipped in premium chocolate. With FruitFlowers, Edible notes that it is "the only brand to provide a fresh flower and dipped-fruit bundle using real chocolate." Although frequent gift-givers may be familiar with ordering a vibrant bouquet and selecting a box of chocolates as an add-on, this combination prioritizes freshness and saves people from having to choose between flowers or a box of fresh-dipped fruit. To help recipients enjoy the freshness of both the bunch of flowers and the dipped fruit, Edible offers options like [same-day and free next-day delivery](https://www.trendhunter.com/trends/just-eat-takeaway-1). Image Credit: Edible ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 60% | Activity: 28% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Floral-fruit Pairings:** Incorporating fresh-cut flowers with fresh fruit dipped in premium chocolate offers a unique gifting experience. - **Freshness-centric Bundles:** The combination of vibrant bouquets and dipped fruit prioritizes freshness and convenience for the recipient. - **Convenient Delivery Options:** Providing same-day and free next-day delivery enhances the overall customer experience. ### Where This Applies - **Gift-giving:** The incorporation of flowers and dipped fruit offers a new and refreshing option for gift-giving occasions. - **Floral:** Florists can explore partnerships or offerings that combine floral arrangements with edible elements to cater to changing consumer preferences. - **Chocolate:** Chocolate confectionery brands can consider collaborations or innovations that incorporate their products with fresh fruit and flowers for an elevated gifting experience. ## Related on Trend Hunter - [Fresh Fruit Subscriptions](https://www.trendhunter.com/trends/fresh-fruit-subscription.md) - [Branded Collaboration Candy Gifts](https://www.trendhunter.com/trends/edible-arrangements-and-mms.md) - [Modern Gifting Services](https://www.trendhunter.com/trends/flower-delivery-and-gift-gifting.md) - [DTC Floral Delivery Services](https://www.trendhunter.com/trends/fresh-sends.md) - [Candid Celebration Campaigns](https://www.trendhunter.com/trends/theres-an-edible-for-that.md) - [Romantic Delivery Service Bouquets](https://www.trendhunter.com/trends/deliveroo-new-arrangements-collection.md) - [Fragrance-Inspired Bouquets](https://www.trendhunter.com/trends/air-wick-x-1800flowers.md) - [Floral Brand Collabs](https://www.trendhunter.com/trends/bouqs-collabs.md) - [Edible Flower Crackers](https://www.trendhunter.com/trends/artisanal-crackers.md)