# Vitamin-Packed Beverages Get More Vits' Fruit-Flavored Water Offers Easy Supplementation By Laura McQuarrie | Published 2018-07-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fruitflavored-water References: [packagingoftheworld](https://www.packagingoftheworld.com/2018/07/get-more-vits-water-with-benefits.html) & [getmorevits](http://getmorevits.com/) Get More Vits' low-calorie, fruit-flavored water offers a convenient way for consumers to get their vitamins on the go, all the while staying hydrated. The range of vitamin-enriched drinks recently received a brand refresh to maximize its visibility on the shelves of stores, with the new design offering a bright, impactful and eye-catching look that best communicates the products' standout features. The Get More Vits product range includes dedicated drinks for Vitamins A through D, as well as a multivitamin option that comes in a lemon and lime flavor. Knowing that supplements can be beneficial to their daily health and recognizing that they may not be getting all of the required support from their day-to-day diet, health-conscious consumers are turning to enriched snacks and beverages that can easily be integrated into a busy day. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 23% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Vitamin-enriched Beverages:** Opportunity for companies to create similar vitamin-enriched beverages to meet the growing demand of health-conscious consumers. - **Convenient Supplementation:** Trend of consumers seeking out easy and convenient ways to integrate supplements and vitamins into their daily routine, which could spark innovation in packaging or delivery methods. - **Eye-catching Packaging:** Brands can take advantage of the popularity of health-conscious products by investing in bright and visually engaging packaging to stand out on store shelves. ### Sectors Adopting This - **Beverage Industry:** Opportunity to meet the growing demand for vitamin-enriched beverages by introducing new products or reformulating current offerings. - **Packaging Industry:** Opportunity for packaging companies to innovate new ways to deliver supplements and vitamins in a convenient and visually appealing manner. - **Health and Wellness Industry:** Opportunity for health and wellness companies to expand their product offerings to include more convenient options for consumers to meet their daily vitamin and supplement needs. ## Related on Trend Hunter - [Fruity Vitamin-Boosted Waters](https://www.trendhunter.com/trends/rubicon-spring-vits.md) - [Vitamin-Infused Vitality Drinks](https://www.trendhunter.com/trends/nix-kix-vitamin-vitality.md) - [Convenient Nutrient-Packed Drinks](https://www.trendhunter.com/trends/convenient-nutrientpacked-drink.md) - [Kid-Friendly Vitamin Pouches](https://www.trendhunter.com/trends/shinewater.md) - [Vitamin-Rich Refreshment Products](https://www.trendhunter.com/trends/vue-supplement-products.md) - [Modern Vitamin-Powered Water Rebrands](https://www.trendhunter.com/trends/vitaminwaters.md) - [Colorful Vitamin-Infused Waters](https://www.trendhunter.com/trends/vitamin-water1.md) - [Supplement-Enriched Water Brands](https://www.trendhunter.com/trends/water-plus-supplements.md) - [Nutritionally Enhanced Flavored Waters](https://www.trendhunter.com/trends/boost-water.md)