# Premium Fruit Juice Vodkas The Stoli Crushed Fruit-Flavored Vodkas Have Upfront Branding By Michael Hemsworth | Published 2017-04-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fruitflavored-vodka References: [foodbev](http://www.foodbev.com/news/stoli-group-launches-premium-vodka-made-with-real-fruit-juice/) Targeting the burgeoning fruit juice spirit segment, the Stoli Crushed fruit-flavored vodkas are intended to be one of the brand's most innovative creations to date. Infusing the flavors of real fruit into the brand's premium vodka, the Stoli Crushed flavors include Ruby Red Grapefruit and Pineapple. The Stoli Crushed vodkas are branded with an upfront approach that puts the ingredients on the front of the bottle rather than tuck them away on the back. This speaks to the health-conscious consumer who's looking for a flavorful product that they can incorporate into their diet by knowing exactly what they're getting. The Stoli Crushed fruit-flavored vodkas are set to appear in the US market shortly and also speak to the growing number of Millennials who are looking for an alternative libation to beer. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 46% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Fruit-flavored Vodkas:** Opportunity for other vodka brands to create innovative fruit-flavored variations that prioritize real fruit ingredients and health-conscious branding. - **Upfront Ingredient Branding:** Opportunity for beverage companies to showcase their ingredients prominently on packaging to appeal to health-conscious consumers. - **Alternative Libations:** Opportunity for other alcohol brands to target Millennials by offering alternative options to beer, such as fruit-flavored vodkas. ### Who This Affects Most - **Alcohol & Spirits:** A growing sector where disruptive innovation can be driven by creating fruit-flavored vodkas with real fruit infusions and health-conscious branding. - **Beverages:** Opportunity to create innovative beverage products with upfront ingredient branding to attract health-conscious consumers seeking flavorful options. - **Millennial-focused Brands:** Brands targeting Millennials can disrupt the market by offering alternative libations to beer, such as fruit-flavored vodkas with upfront ingredient branding. ## Related on Trend Hunter - [Easy-to-Sip Canned Cocktails](https://www.trendhunter.com/trends/smirnoff-crush.md) - [Fruit-Forward Vodka Cocktails](https://www.trendhunter.com/trends/squeezed-vodka-cocktails.md) - [Fruit-Forward Canned Cocktails](https://www.trendhunter.com/trends/smirnoff-smash-vodka-soda.md) - [Juicy Vodka Cocktails](https://www.trendhunter.com/trends/holla-spirits-rtd.md) - [Spicy Vodka Expressions](https://www.trendhunter.com/trends/halapeo-pepper-vodka.md) - [Updated Canned Cocktail Lines](https://www.trendhunter.com/trends/canned-cocktail-line.md) - [Grapefruit-Flavored Pink Vodkas](https://www.trendhunter.com/trends/sobieski.md) - [Fruity Vodka Sodas](https://www.trendhunter.com/trends/truly-vodka-soda.md) - [Fruity Vodka Crossover Drinks](https://www.trendhunter.com/trends/absolut-1.md)