# Fruity Doughnut Glazes Krispy Kreme is Rolling Out Three New Fruit-Flavored Glazes By Katherine Pendrill | Published 2020-04-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fruitflavored-glazes References: [chewboom](https://www.chewboom.com/2020/04/23/krispy-kreme-unveils-new-fruit-flavored-glazes/) & [businesswire](https://www.businesswire.com/news/home/20200423005104/en/KRISPY-KREME%C2%AE-Brings-Fruit-Flavored-Glazes-%E2%80%98Fresh-Line%E2%80%99) [Krispy Kreme](https://www.trendhunter.com/trends/fan-favs) is kicking its [Original Glazed and Original Filled doughnuts](https://www.trendhunter.com/trends/krispy-kreme-menu) up a notch with the debut of three new fruit-flavored glazes. This week, Krispy Kreme announced the debut of its new Fresh off the Line Doughnuts collection. The fruity innovation is a series of tasty doughnuts featuring fruit-flavored glazes. The donuts come in both Original Glazed and Original Filled varieties, with a new fruit flavor being released each week. First up is the Strawberry Glazed and Strawberry Kreme Filled Doughnuts, then the Key Lime Glazed and Key Lime Kreme Filled Doughnuts, and finally the Lemon Glazed and Lemon Kreme Filled Doughnuts. And since [COVID-19](https://www.trendhunter.com/trends/indicaid-covid19flu-ab-home-test) is currently preventing customers from coming into Krispy Kreme stores to see the donuts being glazed in person, the brand has even created a video of the glazing process for your viewing pleasure. Image Credit: Krispy Kreme. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 23% | Activity: 32% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Fruity Glaze Doughnuts:** Introducing new fruit-flavored glazes for doughnuts, providing a unique taste experience, and potential expansion of menu offerings. - **Weekly Flavor Rotations:** Rotating the fruit glazed flavors weekly, resulting in consistent customer engagement and encouraging regular visits. - **Innovative Display Techniques:** Creating virtual experiences and animations to showcase glazed products during Covid-19 times, potentially inspiring similar marketing techniques by other brands. ### Where This Applies - **Fast Food Chains:** Creating new menu items for fast food chains, increasing customer satisfaction, and potentially generating more revenue. - **Food and Beverage:** Developing innovative flavor variations for food and beverage products that keep consumers interested and consistently coming back. - **Social Media Marketing:** Leveraging social media platforms to promote new flavor variations and create virtual experiences for customers, potentially influencing other industries to follow suit. ## Related on Trend Hunter - [Summery Mixed Berry Donuts](https://www.trendhunter.com/trends/mixed-berry-glazed-doughnut.md) - [Delectable Flavored Doughnuts](https://www.trendhunter.com/trends/fan-favs.md) - [Fruity Cereal Milk Donuts](https://www.trendhunter.com/trends/krispy-kreme-x-fruity-pebbles-milk.md) - [Toaster Pastry-Inspired Donuts](https://www.trendhunter.com/trends/krispy-kreme-and-poptart.md) - [Berry-Themed Donut Lineups](https://www.trendhunter.com/trends/krispy-kreme-pick-of-the-patch.md) - [Ice Cream Truck-Inspired Donuts](https://www.trendhunter.com/trends/popsicle-1.md) - [Cheesecake-Inspired Donut Ranges](https://www.trendhunter.com/trends/craving-cheesecake-collection.md) - [Honey-Dipped Donut Collections](https://www.trendhunter.com/trends/honey-doughnuts.md) - [Sweet Cereal-Flavored Doughnuts](https://www.trendhunter.com/trends/krispy-kreme-cinnamon-milk-glazed.md)