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# Repurposed Fruit Yogurts
Left-Yeovers' Fruit Yogurt is Made with Produce to Reduce Food Waste

By Laura McQuarrie | Published 2015-12-11 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/fruit-yogurt
References: [trndmonitor](http://trndmonitor.com/dairy-spotlight-yeo-valley-left-yeovers/) & [yeovalley](https://www.yeovalley.co.uk/2015/09/left-yeovers)

[Yeo Valley](https://www.trendhunter.com/trends/yeo-valley-organic-little-yeos) observed that more than 4.2 million tons of food is wasted annually in UK household and set out to create a fruit yogurt to address this.

While 'Left-Yeovers' began its development purely as part of an April Fool's Day joke, somewhere along the way it was realized as a viable idea that could cut down on food waste. Yeo Valley describes that the dairy product is made from a blend of "lonely figs, melancholic carrot juice, ostracised orange juice and store cupboard strawberries" that have been given a second life that won't go to waste.

In addition to being a simple blend of organic product and organic whole milk yogurt, the purchase of each special-edition yogurt plays a part in helping the food supply organisation [FareShare](https://www.trendhunter.com/trends/christmas-feast-rescued-box).

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 53% | Activity: 63% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Reducing Food Waste:** Creating repurposed fruit yogurts from produce that would otherwise go to waste can help address the issue of food waste.
- **Sustainable Dairy Products:** Using organic product and organic whole milk yogurt in the creation of repurposed fruit yogurts promotes sustainability in the dairy industry.
- **Collaboration with Food Supply Organizations:** Partnering with food supply organizations like FareShare can create opportunities for businesses to support and contribute to food sustainability initiatives.

### Industries Being Reshaped

- **Food and Beverage:** The repurposed fruit yogurt trend can disrupt the food and beverage industry by introducing new products and sustainability practices.
- **Dairy:** The production of repurposed fruit yogurts can drive innovation and sustainability within the dairy industry.
- **Food Sustainability:** The repurposed fruit yogurt trend aligns with the growing focus on food sustainability, making it relevant for businesses in this industry.

## Related on Trend Hunter

- [Oat-Blended Yogurt Pots](https://www.trendhunter.com/trends/yeo-valley-organic-little-yeos.md)
- [Autumnal Yogurt Flavors](https://www.trendhunter.com/trends/spiced-apple-caramel-yogurt.md)
- [Repurposed Fruit Juices](https://www.trendhunter.com/trends/daily-dose-1.md)
- [Greek Yogurt Protein Pots](https://www.trendhunter.com/trends/yeo-valley-organic-protein-snack-pots.md)
- [Sustainable Ambient Yogurts](https://www.trendhunter.com/trends/chr-hansen-1.md)
- [Low Sugar Greek Yogurts](https://www.trendhunter.com/trends/danone-two-good.md)
- [On-The-Go Yogurt Ranges](https://www.trendhunter.com/trends/onthego-yogurt.md)
- [Upcycled Plant-Powered Yogurts](https://www.trendhunter.com/trends/plant-based-yogurt-alternative.md)
- [Online Anti-Food Waste Tools](https://www.trendhunter.com/trends/fresh-take-on-food-waste.md)