# Mushroom-Infused Snack Bars Sunny Day Fruit & Veggie Bars Contain Vitamin D2 Mushroom Powder By Laura McQuarrie | Published 2022-02-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fruit-veggie-bars References: [nosh](https://www.nosh.com/news/2022/notable-new-products-crunchy-moon-cheese-sticks-an-everything-better-bagel-and-sleeptime-superlatte-powders) & [zegofoods](https://zegofoods.com/shop/just-fruit-bars/sunny-day-fruit-veggie-bars/)  Organic Vitamin D2 mushroom powder is the secret ingredient in ZEGO Foods' [Sunny Day](https://www.trendhunter.com/trends/black-cherry-limeade) Fruit & Veggie Bars made with flavorful ingredients like apple puree and concentrates from apple, cherry and raspberry. As the brand describes, "Mushrooms are the only vegetable that develops significant amounts of vitamin D when exposed to the sun or UV light. Our powerhouse mushrooms add 50% of your DV for vitamin D to each bar in the form of D2." The bold fruit flavors of the bars come first and the benefits, not the flavors, of mushrooms are present. These [snack bars for kids](https://www.trendhunter.com/trends/gruns-cubs) are free of the top nine allergens, which means they are school-safe. Additionally, the vitamin-rich bars are certified gluten-free, plant-based and non-GMO. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 26% | Activity: 41% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Mushroom-infused Foods:** There is an opportunity to create mushroom-infused products for consumers looking for additional health benefits. - **Allergy-friendly Foods:** As allergen-free foods gain popularity, brands can capitalize on this trend by creating more products that cater to various dietary restrictions. - **Functional Snack Bars:** With consumers looking for on-the-go snacks that not only taste good, but also provide additional health benefits, there is an opportunity for brands to create more functional snack bars. ### Industries Being Reshaped - **Food and Beverage:** Brands in the food and beverage industry can explore the use of mushroom powder in their products to appeal to health-conscious consumers. - **Allergy-friendly Products:** As the demand for allergen-free products increases, there is an opportunity for brands in the consumer goods industry to develop and market more products that cater to consumers with various dietary restrictions. - **Snack Food Products:** The demand for snack bars that are healthy and convenient continues to grow, providing an opportunity for snack food companies to develop products that cater to this consumer need. ## Related on Trend Hunter - [Mushroom Protein Bars](https://www.trendhunter.com/trends/mushroom-protein-bar.md) - [Functional Mushroom Snack Bars](https://www.trendhunter.com/trends/wise-bar.md) - [Functional Mushroom Chocolates](https://www.trendhunter.com/trends/mycoday.md) - [Functional Granola Snacks](https://www.trendhunter.com/trends/functional-granola.md) - [Superfood Protein Bars](https://www.trendhunter.com/trends/superefood-protein-bar.md) - [Umami Mushroom Crisps](https://www.trendhunter.com/trends/mushroom-crisps.md) - [Toddler-Targeted Snack Bars](https://www.trendhunter.com/trends/yumi-superfood-veggie-organic-bars.md) - [Stress Relief Snack Bars](https://www.trendhunter.com/trends/refrigerated-nutrition-bars.md) - [Functional Mushroom Soft Chews](https://www.trendhunter.com/trends/superfood-soft-chews.md)