# Fruit Trend Report Improve the Productivity of Food Ventures with a Look at Produce Developments By Jordy E | Published 2012-04-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fruit-trend-report References: [trendreports](http://www.trendreports.com/research/fruit) Society's organic emphasis has made way for a culture focused upon fresh and healthy eating. Fruits have been essential to this culture, and though the consumption of produce has been around for centuries, head chefs have found ways to reinvent sweet recipes. Exotic edibles like the elderberry and the lychee have been incorporated into fizzy drinks and confectionery treats, enticing new consumer bases. The [Fruit Trend Report](http://www.trendreports.com/research/fruit) examines the success of such ventures. High demands for low-calorie [berry smoothies](https://www.trendhunter.com/trends/froosh) and apple-infused frozen yogurt have kept brands like Booster Juice and Yeh in business. These edible products represent nutritious alternatives for bodily conscious individuals, and have even inspired fast food chains to adopt diet-oriented meal alternatives. Restauranteurs and farmers exposed to these developments will improve productivity with a look at this review. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 19% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Exotic Flavors:** The integration of exotic fruits like elderberry and lychee into fizzy drinks and confectionery treats presents an opportunity for brands to attract new consumer bases. - **Health-conscious Alternatives:** The popularity of low-calorie berry smoothies and apple-infused frozen yogurt creates a market for nutritious alternatives for health-conscious individuals, inspiring fast food chains to adopt diet-oriented meal options. - **Produce Reinvention:** Head chefs finding ways to reinvent sweet recipes with fruits offer the potential for innovative culinary creations and appealing menu choices. ### Where This Applies - **Beverage Industry:** The incorporation of exotic fruit flavors into fizzy drinks opens up opportunities for reimagining beverage offerings and attracting new customers. - **Dessert Industry:** The integration of exotic fruits into confectionery treats presents a chance for dessert brands to create unique and enticing products that cater to consumer demand for new flavors. - **Fast Food Industry:** The popularity of health-conscious alternatives like low-calorie smoothies and apple-infused frozen yogurt prompts fast food chains to consider diet-oriented meal options, potentially disrupting traditional fast food offerings. ## Related on Trend Hunter - [Fruit-Focused Foam Toppers](https://www.trendhunter.com/trends/fruit-foam.md) - [Health-Focused Fruity Smoothies](https://www.trendhunter.com/trends/smoothie-pop.md) - [Functional Superfruit Sorbets](https://www.trendhunter.com/trends/sorbetter.md) - [Fruit-Forward Immunity Supplements](https://www.trendhunter.com/trends/the-secret-nature-of-fruit.md) - [Fresh Fruit Subscriptions](https://www.trendhunter.com/trends/fresh-fruit-subscription.md) - [Freeze-Dried Fruit Smoothies](https://www.trendhunter.com/trends/paradise-fruits.md) - [Curated Organic Beverage Menus](https://www.trendhunter.com/trends/organic-beverage-menu.md) - [Snackable Berry Cups](https://www.trendhunter.com/trends/fruitist-snack-cups.md) - [Veggie-Infused Snack Products](https://www.trendhunter.com/trends/happy-orchard-products.md)