# Natural Iced Dessert Packaging The Ju-Ice Ice Cream Fruit Sorbet Blends Unexpected Ingredients By Michael Hemsworth | Published 2016-06-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fruit-sorbet References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/06/ju-ice.html) & [ra-vozduh.ru](http://www.ra-vozduh.ru/) The Ju-Ice Ice Cream Fruit Sorbet packaging is focused on conveying the natural ingredients within to the consumer in order to identify how it is a delicious hybrid dessert to enjoy. A conceptual product created by the VOZDUH advertising agency, Ju-Ice consists of milke ice cream that has been infused with real fruit to make it a dessert that borders between two different frozen treats. The branding effort includes scoops of the [frozen dessert](https://www.trendhunter.com/trends/island-way-sorbet-lemonade-pack) with slices of the corresponding fruit coming out of it to correlate the natural ingredients used to create the treat. The Ju-Ice Ice Cream Fruit Sorbet was developed for the ice cream factory MARKA in Russia to identify a way to help offer consumers a [healthier alternative to ice cream](https://www.trendhunter.com/trends/oppo-refreshed) that's equally as delicious. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 36% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Natural Dessert Alternatives:** Opportunity to create new natural and healthier dessert options for consumers using unexpected ingredients. - **Fruit-infused Ice Cream:** Opportunity to experiment with unexpected fruit combinations in ice cream or sorbet creations. - **Transparent Packaging:** Opportunity to utilize transparent packaging to showcase natural ingredients and increase consumer appeal. ### Where This Applies - **Food Packaging:** Opportunity for food packaging companies to create transparent packaging that highlights natural ingredients. - **Dessert Industry:** Opportunity for competitors in the dessert industry to experiment with fruit infused ice cream or sorbet flavors. - **Advertising Industry:** Opportunity for advertising agencies to help brands showcase natural ingredients and create healthier dessert alternatives. ## Related on Trend Hunter - [Frozen Dessert Alternatives](https://www.trendhunter.com/trends/blue-cream.md) - [Refreshing Juice-Inspired Gelato Flavors](https://www.trendhunter.com/trends/juiced-gelato.md) - [Fruit Texture Juice Packaging](https://www.trendhunter.com/trends/vimto-packaging.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [AI-Powered Gelato Packaging](https://www.trendhunter.com/trends/sweet-cheeks-1.md) - [Redesigned Ice Cream Brands](https://www.trendhunter.com/trends/enlightened-rebrand.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Soft-Serve Ice Cream Pouches](https://www.trendhunter.com/trends/softserve-ice-cream-pouches.md) - [Low-Sugar Healthy Fruit Sorbets](https://www.trendhunter.com/trends/sugarreducing-technology.md)