# Sliced Fruit Packaging Vicente Peris Sells Half Fruit Slices to Prevent Food Waste By Laura McQuarrie | Published 2015-07-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fruit-slices References: [vicenteperis](http://www.vicenteperis.com/) & [bestinpackaging](http://bestinpackaging.com/2015/03/19/whats-new-in-fresh-produce-packaging-02/) In order to bring ease to the difficulty of transporting heavy whole melons, pineapples and gourds home easily, Vicente Peris created [special packaging](https://www.trendhunter.com/trends/compostable-packaging-concept) for [half fruit slices](https://www.trendhunter.com/trends/sara-lee-halfloaf) for Spanish retailer El Corte Inglés. Even when a full fruit or vegetable is purchased for family consumption, the produce often ends up wasted. In Spain and Latin America, it's quite customary to have a fruit vendor slice fresh produce in half for purchase, solving issues that have to do with weight and food waste. Since slicing open fresh produce in a grocery store is not always possible due to food and safety regulations, these half packages make it easier for smaller households to take home just what they need, without making a mess. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 73% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Half Fruit Slices:** Half fruit slices packaging offers convenience and reduces food waste. - **Transportable Produce:** Special packaging for sliced fruits enables easy transportation of heavy produce. - **Customized Purchases:** Half fruit slices packaging caters to smaller households, allowing them to purchase only what they need. ### Sectors Adopting This - **Food Packaging:** The food packaging industry can explore innovative packaging solutions for sliced fruits to meet the needs of smaller households and reduce food waste. - **Grocery Retail:** Grocery retailers can adopt the practice of offering half fruit slices packaging to provide convenience to customers and minimize food waste. - **Produce Distribution:** Produce distributors can invest in technologies and equipment to efficiently slice and package fruits for easy transportation and reduced waste. ## Related on Trend Hunter - [Waste-Reducing Half-Loaves](https://www.trendhunter.com/trends/half-loaf.md) - [Retail-Ready Mango Packaging](https://www.trendhunter.com/trends/lidded-mango-carton.md) - [Conveniently Packaged Premium Fruits](https://www.trendhunter.com/trends/fruit-snack-cups.md) - [Freshness-Boosting Packaging Stickers](https://www.trendhunter.com/trends/vidre.md) - [Sustainable Fruit Cups](https://www.trendhunter.com/trends/upcycledcertified.md) - [Accessible Meat Packaging Designs](https://www.trendhunter.com/trends/meatcrafters.md) - [Plant-Based Fruit Preservers](https://www.trendhunter.com/trends/organic-fruit-preserver.md) - [Convenient Cherry Tomato Boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato.md) - [Crown-Removed Pineapples](https://www.trendhunter.com/trends/crownless-pineapple.md)