# Survival of the Fittest Ads The Fruit Shop On Greams Road Campaign Encourages Healthy Eating By Meghan Young | Published 2013-02-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fruit-shop-on-greams-road References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/02/fruit-shop-on-greams-road-fatty-and-the-beast-fatty-and-the-shark-fatty-and-the-pygmies/) & [wunderman](http://wunderman.com/) Charles Darwin's evolutionary theory involving the phrase 'survival of the fittest' never meant it literally, per se, but the [Fruit Shop](https://www.trendhunter.com/trends/killer-fruit) On Greams Road ad campaign shows that being fit can certainly play a big part. Unfortunately, in each [print ad](https://www.trendhunter.com/trends/rxbar-ad), the fatty is losing the race. The prospect of being eaten by a bear or shark just can't help him. If only he had visited this fruit shop more frequently like his friend. Hilariously conceived and executed by the [Wunderman](https://www.trendhunter.com/trends/tax-deductible-snack-break) ad agency branch based in Dubai, United Arab Emirates, the Fruit Shop On Greams Road ad campaign is strangely faceless. This allows people to project their own features on the characters' bodies. The Fruit Shop On Greams Road ad campaign was art directed by Giles Watson with creative direction by Kerry Platts. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 58% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Healthy Eating:** Disruptive innovation opportunity: Develop innovative food products and services that promote healthy eating habits. - **Customizable Ad Campaigns:** Disruptive innovation opportunity: Create ad campaigns that allow individuals to project their own features onto characters, increasing personalization and engagement. - **Humorous Advertising:** Disruptive innovation opportunity: Incorporate humor into advertising campaigns to capture consumers' attention and create memorable brand experiences. ### Industries Being Reshaped - **Food and Beverage:** Disruptive innovation opportunity: Introduce new healthy food and beverage options to cater to the growing demand for nutritious products. - **Marketing and Advertising:** Disruptive innovation opportunity: Develop new advertising strategies and techniques to enhance personalization and humor in campaigns. - **Digital Content Creation:** Disruptive innovation opportunity: Create digital content that combines humor, customization, and advertising to captivate target audiences. ## Related on Trend Hunter - [Fruit Waste Ink Posters](https://www.trendhunter.com/trends/fruit-waste-ink.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Feel-Good Craving Campaigns](https://www.trendhunter.com/trends/cravings-im-crushin-it.md) - [Diversity-Focused Fitness Campaigns](https://www.trendhunter.com/trends/united-we-sweat.md) - [Movie-Goer-Inspired Soda Campaigns](https://www.trendhunter.com/trends/fresh-twist-on-soda.md) - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Nature-Connected Lifestyle Campaigns](https://www.trendhunter.com/trends/go-wild.md)