# Balanced Fruit Juice Drinks The Robinsons Fruit Shoot Juiced is Half Juice and Half Water By Michael Hemsworth | Published 2018-02-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fruit-shoot-juiced References: [foodbev](https://www.foodbev.com/news/britvic-launches-robinsons-fruit-shoot-juiced-range-children/) & [britvic](http://www.britvic.com) Parents are no longer satisfied with the juice and beverage options on the market to give their children, so brands are responding with new drinks like the [Robinsons](https://www.trendhunter.com/trends/robinsons-fruit-shoot-squash) Fruit Shoot Juiced lineup. Made with a recipe that is 50% juice and 50% water, the drink is free of added sugar, preservatives, sweeteners as well as artificial flavorings and colors. This makes it a [hydrating drink](https://www.trendhunter.com/trends/radnor-hydrate) that parents can feel better about giving to their kids as a drink in lunches or at snack time. The Robinsons Fruit Shoot Juiced drinks come in three new flavor options including '[Apple](https://www.trendhunter.com/trends/pip-organic-apple-fizz) and Pear,' 'Orange and Pineapple' and 'Strawberry and Raspberry.' Each one is packaged in 200ml bottles that are ideal for packing into a bag to enjoy out of the house. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 52% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Health-conscious Beverages:** Brands are responding to parents' demand for healthier drink options, leading to the creation of balanced fruit juice drinks that are free of added sugar, preservatives, sweeteners, artificial flavorings, and colors. - **Hydrating Kids' Drinks:** Parents are seeking out hydrating beverage options for their children that can be enjoyed during lunches or snack times, which is why the Robinsons Fruit Shoot Juiced lineup is gaining popularity with its 50% juice and 50% water recipe. - **Convenient On-the-go Packaging:** Drinks like the Robinsons Fruit Shoot Juiced that come in 200ml bottles are becoming increasingly popular as they offer a convenient option for parents to pack into their children's bags for consumption outside of the home. ### Who This Affects Most - **Beverage:** The beverage industry can explore opportunities to create more health-conscious drinks that are free of added sugars, preservatives, sweeteners, artificial flavorings, and colors. - **Children's Food:** The children's food industry can leverage the demand for healthier drink options by creating more balanced fruit juice drinks like the Robinsons Fruit Shoot Juiced lineup. - **Packaging:** The packaging industry can capitalize on the growing popularity of on-the-go drinks by developing innovative packaging solutions for convenient and portable consumption. ## Related on Trend Hunter - [Concentrated Fruit Cocktail Mixes](https://www.trendhunter.com/trends/robinsons-fruit-shoot-squash.md) - [Free-From Kids Juice Boxes](https://www.trendhunter.com/trends/juicy-water.md) - [Free-From Boxed Juice Drinks](https://www.trendhunter.com/trends/organic-juice.md) - [School-Compliant Sparkling Fruit Juices](https://www.trendhunter.com/trends/belvoir-farm-fruitz.md) - [Beneficial Squash-Style Juices](https://www.trendhunter.com/trends/premium-squashes.md) - [Child-Friendly Sparkling Waters](https://www.trendhunter.com/trends/jamu-wild-water.md) - [Child-Friendly Juice Shots](https://www.trendhunter.com/trends/plenish-shots.md) - [Refreshing Reduced Sugar Juices](https://www.trendhunter.com/trends/tropicana-fresh-light.md) - [Refreshing Low-Sugar Juice Drinks](https://www.trendhunter.com/trends/sunmagic-juice-inspo.md)