# Clean-Label Fruit Rolls Wildmade's Fruit Roll Snacks Contain Half a Serving of Fruit Per Roll By Laura McQuarrie | Published 2018-05-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fruit-roll-snacks References: [projectnosh](https://www.projectnosh.com/news/2018/wildmade-rolls-first-product-line) & [veggiegos](https://veggiegos.com/) Samantha Brands' Wildmade is being introduced as a sister brand to Veggie-Go’s snack line and it will be offering [organic, clean-label fruit roll snacks](https://www.trendhunter.com/trends/fruit-bliss) in three flavors for the launch. The snacks from Wildmade are being introduced specifically to target the [health-conscious Millennial parent](https://www.trendhunter.com/trends/sunmaid-farmstand-reserve) with an accessible, nostalgic and better-for-you fruit roll treat. As Samantha Brands’ managing director Michael Silverman describes: "We [found] a lot of Millennial parents grew up eating the [classic fruit snacks and rolls](https://www.trendhunter.com/trends/froobies) but they really weren’t feeding their children those snacks." Since many parents tend to favor cost-effective meat sticks, nuts, string cheese or other fruit snacks when it comes to packing their child's lunch, Wildmade offers affordable, healthy nourishment—the flavors will retail for $3.99 per five-pack. Wildmade's organic, clean-label fruit rolls are set to be unveiled in simple, familiar flavors like Grape, which feature no added sugars, with a single roll providing half a serving of fruit. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 39% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Clean-label Snacks:** The trend towards clean-label snacks presents an opportunity for Wildmade's organic fruit rolls to meet the demand for healthier and more transparent ingredients. - **Convenient Health Foods:** As consumers look for convenient and affordable ways to eat healthier, Wildmade's affordable five-pack of fruit rolls meets this demand. - **Child-friendly Health Foods:** The demand for child-friendly health foods presents an opportunity for Wildmade's fruit rolls to provide a healthier snack option for millennial parents. ### Sectors Adopting This - **Organic Snacks:** Wildmade's organic fruit rolls offer a disruptive innovation opportunity in the organic snack industry by providing a nostalgic and healthier option. - **Healthy Snacks:** As the demand for healthier snack options grows, Wildmade's organic fruit rolls offer a competitive advantage in the healthy snack industry. - **Children's Snacks:** The children's snack industry presents an opportunity for Wildmade's organic fruit rolls to tap into the millennial parent market looking for healthier snack options for their children. ## Related on Trend Hunter - [Crunchy Fibrous Fruit Snacks](https://www.trendhunter.com/trends/organic-fruit-snaps.md) - [Crunchy Toddler Fruit Snacks](https://www.trendhunter.com/trends/organic-fruit-crunchables.md) - [Better-for-You Fruit Snacks](https://www.trendhunter.com/trends/fruit-balls.md) - [Two-Ingredient Fruit Snacks](https://www.trendhunter.com/trends/solely-fruit-snacks.md) - [All-Natural Freeze-Dried Fruits](https://www.trendhunter.com/trends/new-forest-fruit-snacks-strawberry.md) - [No-Added-Sugar Fruit Snacks](https://www.trendhunter.com/trends/tropical-dried-fruit-snack.md) - [Nutrient-Dense Fruit Snacks](https://www.trendhunter.com/trends/organic-fruit-bites.md) - [Organic Fruity Crisps](https://www.trendhunter.com/trends/fruit-crunchables.md) - [Kid-Friendly Freeze-Dried Snacks](https://www.trendhunter.com/trends/freeze-dried-snacks.md)