# Fruitcake-Flavored Sodas MTN DEW Fruit Quake Improves on the Flavor of a Dated Dessert By Laura McQuarrie | Published 2022-11-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fruit-quake References: [foodandwine](https://www.foodandwine.com/mtn-dew-fruitcake-flavor-fruit-quake-6827177) & [mountaindew](https://www.mountaindew.com/)  Christmas fruitcake is a controversial holiday treat and it's also the flavor of the newest [MTN DEW](https://www.trendhunter.com/trends/mtn-dew-summer-freeze) product, [Fruit Quake](https://www.trendhunter.com/trends/killer-fruit). This drinkable version of a divisive holiday dessert promises to make fruitcake cool again with a "hot holiday take." This bold drink can be found in [festively designed cans and bottles](https://www.trendhunter.com/trends/holiday-can-cards). Officially, the brand says that Fruit Quake has a flavor that "merges the iconic citrus flavor of Mtn Dew with a blast of the fruity taste of the holidays." The dated dessert that people either love or love to hate has been reinvented by the soda brand and this new and improved version has the potential to win over more fans. This festive flavor promises to add interest to holiday gatherings, if only for the conversation alone. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 53% | Activity: 76% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Fruit-flavored Sodas:** Brands can experiment with unique fruit flavors to stand out in a crowded market. - **Holiday-themed Products:** Creating limited-edition holiday products can generate buzz and attract new customers. - **Flavor Innovation:** Continuously innovating and iterating on classic flavors can prevent them from becoming outdated and unappealing. ### Who This Affects Most - **Beverage:** Beverage brands can explore unique and bold flavors to differentiate themselves from competitors. - **Food:** Food companies can create holiday-themed products to increase sales and drive interest. - **Consumer Packaged Goods:** CPG brands can continuously innovate on their classic products to maintain consumer interest and loyalty. ## Related on Trend Hunter - [Pink Candy-Flavored Sodas](https://www.trendhunter.com/trends/pink-fruit-candy.md) - [Ice Pop-Flavored Sodas](https://www.trendhunter.com/trends/mtn-dew-summer-freeze.md) - [Citrus-Forward Soda Arrivals](https://www.trendhunter.com/trends/mountain-dew-3.md) - [Mystery Halloween Drinks](https://www.trendhunter.com/trends/mtn-dew-voodew-1.md) - [Spring Break-Inspired Sodas](https://www.trendhunter.com/trends/mtn-dew-baja-blast-flavors.md) - [Eerie Halloween-Inspired Sodas](https://www.trendhunter.com/trends/dew-voodew.md) - [Tropical Summertime Soda Flavors](https://www.trendhunter.com/trends/mtn-dew-baja-blast-soda.md) - [Citrusy Seaside Soda Flavors](https://www.trendhunter.com/trends/mountain-dew-baja-cabo-citrus.md) - [Citrus-Flavored Soda Drink Mixes](https://www.trendhunter.com/trends/mtn-dew-drink-mix.md)