# Liqueur-Infused Fruit Jams The Pimm’s Fruit Preserve is Perfect for Afternoon Tea By Michael Hemsworth | Published 2019-07-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fruit-preserve References: [foodbev](https://www.foodbev.com/news/pimms-collaborates-with-duerrs-to-release-new-fruity-preserve/) & [anyoneforpimms](https://www.anyoneforpimms.com) The [Pimm’s](https://www.trendhunter.com/trends/pimms-platinum-jubilee) fruit preserve has been unveiled as a new collaboration product that seeks to infuse the iconic British liqueur into a popular condiment style. Created in partnership between Pimm's and jam brand [Duerr's](https://www.trendhunter.com/trends/marmalade-rum), the jam is made with the namesake gin-based spirit along with strawberries, tangerines and mint. These ingredients work together to create a premium preserve that is perfect on scones or even on [Victoria](https://www.trendhunter.com/trends/victoria-pineapple-barrel-finished-whiskey) sponge cake to reinvent the classic recipe. Senior Brand Manager at Pimm's Lizzy Forster spoke about the new Pimm’s fruit preserve saying, "Pimm’s and jam are both iconic British traditions, and we’re thrilled to bring them both together with our new fruity preserve. The jam is the ideal way to add a taste of summer to any occasion – simply dollop generously onto scones with lashings of clotted cream.” ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 72% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Liqueur-infused Food Products:** Creating liqueur-infused varieties of classic food products creates an opportunity for premiumization in the food industry. - **Collaboration Products:** Collaborating with complementary brands can create opportunities to introduce new and innovative products to the market. - **Fruit and Alcohol Combinations:** Combining fruits and alcohol is a trend that can be used to create unique and innovative products in the food and beverage industry. ### Who This Affects Most - **Food:** Introducing liqueur-infused varieties of classic food products creates an opportunity for premiumization in the food industry. - **Beverage:** Combining fruits and alcohol is a trend that can be used to create unique and innovative products in the beverage industry. - **Collaboration:** Collaborating with complementary brands can create opportunities to introduce new and innovative products in various industries. ## Related on Trend Hunter - [Festive Marmalade Rums](https://www.trendhunter.com/trends/marmalade-rum.md) - [Wine-Inspired Jam Recipes](https://www.trendhunter.com/trends/jam-vino.md) - [Botanical Tea Jams](https://www.trendhunter.com/trends/worthy-jams.md) - [Queen-Celebrating Liqueur Branding](https://www.trendhunter.com/trends/pimms-platinum-jubilee.md) - [Celebratory Coronation Liqueur Branding](https://www.trendhunter.com/trends/pimms-coronation-edition-bottle.md) - [Spreadable Non-Alcoholic Aperitifs](https://www.trendhunter.com/trends/flavored-marmelade.md) - [Nutritious Mango Preserve Condiments](https://www.trendhunter.com/trends/mango-preserve.md) - [Upcycled Strawberry Gins](https://www.trendhunter.com/trends/strawberry-gin-liqueur.md) - [Dessert-Inspired Vodka Liqueurs](https://www.trendhunter.com/trends/real-english-drinks-distillery.md)