# Low-Calorie Fruit Pops Halo Top Created Its First Fruit-Based Treats with Fruit Pops By Laura McQuarrie | Published 2021-03-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fruit-pop References: [prnewswire](https://www.prnewswire.com/news-releases/halo-top-releases-brand-new-fruit-pops-the-dessert-makers-first-fruit-based-treat-301238662.html) & [halotop](http://www.halotop.com) [Halo Top](https://www.trendhunter.com/trends/fruit-sorbet-pints) is expanding its better-for-you frozen dessert portfolio with its first [fruit-based treats](https://www.trendhunter.com/trends/frollies), Fruit Pops. Available in refreshing flavors like Strawberry, Coconut, Lime, Mango and Pineapple, the Fruit Pops are made with real fruit and fruit juice. As well as being drawn to summery flavors, ingredient-conscious consumers will appreciate that Halo Top's Fruit Pops have [just 35 calories per pop](https://www.trendhunter.com/trends/oppo-refreshed), plus they boast up to 65% less sugar than the leading fruit bars in the frozen aisle. While the brand's Strawberry flavor is a well-balanced sweet and tart treat, the Coconut variety is a creamy indulgence with a naturally nutty flavor. These new frozen treats help to make sure that there's something for everyone from the brand, which also offers other kinds of pints and pops that are made with or without dairy. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 39% | Activity: 50% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Fruit-based Frozen Treats:** Opportunity to introduce more natural fruit-based frozen treat options with low calorie and sugar content. - **Low-calorie Snacks:** Opportunity to create low-calorie options for popular snacks with higher sugar content. - **Better-for-you Desserts:** Opportunity to expand dessert portfolios with healthier options without compromising taste. ### Industries Being Reshaped - **Food and Beverage:** Brands can take advantage of changing consumer preferences and introduce healthier options in their product portfolios. - **Frozen Foods:** Innovation opportunities exist for brands to create more natural and health-conscious options for frozen foods. - **Health and Wellness:** Companies can tap into the growing health and wellness industry by introducing healthier options in their product portfolios. ## Related on Trend Hunter - [Reduced Sugar Sorbets](https://www.trendhunter.com/trends/fruit-sorbet-pints.md) - [Frozen Granola-Infused Yogurt Pops](https://www.trendhunter.com/trends/halo-top-frozen-yogurt-pops.md) - [Refreshing Fruit-Packed Frozen Treats](https://www.trendhunter.com/trends/del-monte-freeze-pops.md) - [Fruit-First Frozen Treats](https://www.trendhunter.com/trends/goodpop-junior-pops.md) - [Chocolate Strawberry Frozen Treats](https://www.trendhunter.com/trends/halo-top-1.md) - [Better-For-You Frozen Pops](https://www.trendhunter.com/trends/chloes.md) - [Desert-Inspired Keto-Friendly Ice Creams](https://www.trendhunter.com/trends/halo-top-keto.md) - [Topping-Packed Ice Cream Pints](https://www.trendhunter.com/trends/halo-top-mixins.md) - [Smoothie-Style Ice Pops](https://www.trendhunter.com/trends/pitaya-foods-smoothie-pops.md)