# Fruit Pigment Cosmetics 100 Percent Pure's Natural Eyeshadows are Tinted With Organic Ingredients By Jana Pijak | Published 2016-09-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fruit-pigment References: [100percentpure](https://www.100percentpure.com/collections/fruit-dyed-makeup/products/fruit-pigmented-mermaid-palette) & [100percentpure](https://www.100percentpure.com/collections/fruit-dyed-makeup/products/fruit-pigmented-punk-princess-palette) 100 Percent Pure is an organic beauty brand specializing in [natural skincare and makeup products](https://www.trendhunter.com/trends/skincare-makeup) -- its eyeshadow range does not only boast fashion-forward hues but is actually made with fruit pigment, a natural alternative to chemically based coloring agents. In addition to seeking chemical-free skincare and makeup products, consumers are more aware than ever when it comes to the contents of their cosmetics. This means that factors such as pigment and even fragrance can affect a consumer's decision to purchase specific products. These [fruit pigment eyeshadows](https://www.trendhunter.com/trends/exberry) by 100 Percent Pure are available in [three stylish palettes](https://www.trendhunter.com/trends/solo-shadow-sheen) -- 'Mermaid' that consists of feminine and pastel shades, 'Sex Kitten' that features deep and muted tones and lastly 'Punk Princess,' boasting a contrast of soft and pale shades along with colors that are dark and dramatic. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 44% | Activity: 64% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Chemical-free Cosmetics:** There is a growing trend in the beauty industry for chemical-free cosmetics, opening up opportunities for brands to develop innovative products using natural alternatives. - **Ingredient Transparency:** Consumers are becoming more conscious about the ingredients in their cosmetics, creating a demand for brands to provide transparent information about the pigments and fragrances used. - **Natural Color Trend:** The use of fruit pigments in cosmetics is gaining popularity as consumers seek natural alternatives for creating colorful and fashion-forward makeup looks. ### Where This Applies - **Beauty and Skincare:** The beauty and skincare industry has an opportunity to explore and develop organic and chemical-free makeup products using fruit pigments. - **Cosmetics Manufacturing:** Cosmetics manufacturers can capitalize on the trend of ingredient transparency by providing natural and organic pigment options for brands to use in their products. - **Natural Food and Ingredients:** The natural food and ingredients industry can find opportunities to supply organic fruit pigments to cosmetic brands, tapping into the growing demand for natural and sustainable cosmetics. ## Related on Trend Hunter - [Bold Creamy Eyeshadows Pensils](https://www.trendhunter.com/trends/vegan-eyeshadow-pencil.md) - [Plant Pigment Beauty Sticks](https://www.trendhunter.com/trends/fluency-beauty.md) - [Plant-Powered Eyeshadow Palettes](https://www.trendhunter.com/trends/well-people.md) - [Plant Pigment Lipsticks](https://www.trendhunter.com/trends/le-rouge-francais.md) - [Affordable Durable Eyeshadows](https://www.trendhunter.com/trends/durable-eyeshadow.md) - [Eye Makeup Product Releases](https://www.trendhunter.com/trends/eye-makeup-product.md) - [Vegan Eyeshadow Sticks](https://www.trendhunter.com/trends/eyeshadow-sticks.md) - [Eyeshadow-Liner Hybrids](https://www.trendhunter.com/trends/liquideyes.md) - [Peach-Inspired Makeup Series](https://www.trendhunter.com/trends/sweet-peach.md)