# Efficient Fruit Packaging VitaPack Makes It Easy to Transport a Pack of Oranges Home By Laura McQuarrie | Published 2014-07-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fruit-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/07/vitapack-international-young-package.html) & [behance.net](https://www.behance.net/gallery/17793529/VitaPack-) The VitaPack fruit packaging concept by Hungary's Ágnes Gyömrei is an entry in the 19th Year Of The International Young Package Competition. Instead of carrying a bunch of oranges home from the store by bag, this design takes two forms, giving shoppers a choice of how to transport the [fresh produce](https://www.trendhunter.com/trends/mets-spring-muoto-punnet-products) home. In one form, the oranges can be folded to sit in a [neatly stacked arrangement](https://www.trendhunter.com/trends/the-tower-of-tuna) of four, or alternatively this shape can be undone, causing the fruits to stack vertically one on top of another. Inspiration for the design comes from the brown paper bag, which has been used since 1844 and celebrates its 170th anniversary this year. Although plastic has been favored for the past couple of years, this design shows that [paper packaging](https://www.trendhunter.com/trends/tetra-brik-aseptic) has the potential to make a comeback. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 83% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Packaging:** The VitaPack concept highlights the potential for paper packaging to make a comeback, offering an eco-friendly alternative to plastic. - **Convenient Transportation:** VitaPack's design provides shoppers with two options for transporting oranges, making it more convenient for them to carry their fresh produce home. - **Stackable Packaging:** The concept of stacking oranges in two different arrangements demonstrates a trend towards stackable packaging solutions that maximize storage space and reduce waste. ### Industries Being Reshaped - **Packaging:** The VitaPack design showcases innovative possibilities in the packaging industry, particularly in the development of sustainable and versatile packaging solutions. - **Grocery:** The convenient and space-saving nature of VitaPack's fruit packaging concept has the potential to disrupt the grocery industry by offering a more efficient way of transporting and displaying fresh produce. - **Sustainable Materials:** VitaPack's use of paper and its emphasis on eco-friendliness suggests opportunities for disruption and innovation in the sustainable materials industry, including the development of new paper-based packaging solutions. ## Related on Trend Hunter - [Convenient Cherry Tomato Boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato.md) - [Durable Egg Packaging Designs](https://www.trendhunter.com/trends/egg-packaging1.md) - [Recyclable Apple Packaging Initiatives](https://www.trendhunter.com/trends/superfresh-growers-1.md) - [Combinational On-the-Go Food Packaging](https://www.trendhunter.com/trends/beltur-go.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md) - [Interactive Fruit Juice Packaging](https://www.trendhunter.com/trends/jus-de-fruits-caraibes.md) - [Ultra-Slim Delivery Boxes](https://www.trendhunter.com/trends/flap-it.md) - [Plastic-Replacing Packaging Sleeves](https://www.trendhunter.com/trends/mondi-hughold-paper-packaging-solution.md) - [Fruit Texture Juice Packaging](https://www.trendhunter.com/trends/vimto-packaging.md)