# Bottled Cherry Packaging This Fruit Packaging Design Rethinks the Maraschino Cherry Jar By Laura McQuarrie | Published 2014-11-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fruit-packaging-design References: [packaginguqam.blogspot](http://packaginguqam.blogspot.ca/2014/11/the-cherry-on-top-melanie-laviolette.html) Frustrated by the way maraschino cherries are typically sold in stores, Mélanie Laviolette set out to rethink this [fruit packaging design](https://www.trendhunter.com/trends/one-trick-pony-2). Instead of keeping the cherries in a jar, this idea makes use of [a bottle instead](https://www.trendhunter.com/trends/resealable-bottle), so that you don't have to mess around with getting a spoon dirty with syrup to dig out a cherry. The bottle is shaped in such a way so that a single cherry can be released at a time. To show off this neat feature of the design, the label can be read in two ways when it is right side up and upside down. Rather than relying on a utensil to assist with removing a single cherry, now all you need to do is give the tall 'Cherry on Top' [bottle a good squeeze](https://www.trendhunter.com/trends/twist-tottle). ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 52% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Squeeze Bottle Packaging:** The use of squeeze bottle packaging for food products allows for convenient and mess-free dispensing, improving the user experience. - **Dual-orientation Labeling:** Incorporating labels that can be read in two ways when the bottle is right side up or upside down provides a unique marketing opportunity and enhances product visibility. - **Single-serve Packaging:** Single-serving packaging designs, like the 'Cherry on Top' bottle, offer portion control and reduce food waste, catering to the growing demand for convenience and sustainability. ### Industries Being Reshaped - **Food Packaging:** The food packaging industry can explore the use of innovative squeeze bottle designs to enhance product accessibility and improve consumer satisfaction. - **Labeling and Branding:** Labeling and branding companies can provide creative solutions for dual-orientation labels, allowing brands to stand out on store shelves and offer a unique user experience. - **Fruit Processing:** Fruit processing companies can capitalize on the trend of single-serve packaging, providing consumers with convenient and portion-controlled fruit products for on-the-go consumption. ## Related on Trend Hunter - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Revamped Pickle Packaging](https://www.trendhunter.com/trends/grillos.md) - [Beautifully Packaged Amarena Cherries](https://www.trendhunter.com/trends/amarena-cherries.md) - [Reinvented Cherry-Flavored Sodas](https://www.trendhunter.com/trends/pepsi-wild-cherry-cream.md) - [Ceramic Olive Oil Jars](https://www.trendhunter.com/trends/cugu.md) - [Playful Packaging-Inspired Vases](https://www.trendhunter.com/trends/strawberry-milk-vase.md) - [Fruit Texture Juice Packaging](https://www.trendhunter.com/trends/vimto-packaging.md) - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md) - [Modern Cherry Apéritifs](https://www.trendhunter.com/trends/bellamie-aperitif.md)