# Fiber-Focused Snack Bars The Eat Natural Fruit & Nut Bar Fibre Packed is Healthy and Still Tasty By Michael Hemsworth | Published 2020-03-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fruit-nut-bar-fibre-packed References: [conveniencestore](https://www.conveniencestore.co.uk/grocery-and-snacks/eat-natural-focuses-on-fibre-with-new-snack-bar/603134.article) & [eatnatural](https://www.eatnatural.com) Getting the [recommended daily intake of fiber](https://www.trendhunter.com/trends/warburtons-fibre-fix) is something that many consumers continue to struggle with, which is seeing brands create new products to help make it easier like the Eat Natural Fruit & Nut Bar Fibre Packed. The snack bar contains 3.1 grams of natural fiber per serving thanks to a recipe that contains [dried apricots, figs](https://www.trendhunter.com/trends/apricot-fig-breakfast-bar), coconut, peanuts and almonds; this translates to 10% of the daily recommended intake of fiber. The bar features a [Dark Chocolate and Sea Salt](https://www.trendhunter.com/trends/milk-white-chocolate-nut-bar) flavor to help bring an indulgent flavor to the balanced snack option. Eat Natural Developer and Nutritionist Ashly Volkert spoke on the Eat Natural Fruit & Nut Bar Fibre Packed saying, "We should all be eating around 30g of fibre per day as part of a healthy, balanced diet - but on average we’re each eating just 18g. Given that each bar provides around 10% of your recommended daily fibre intake, simple additions such as this bar can really help up the natural fibre intake.” ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 37% | Activity: 55% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Increasing Fiber Consumption:** Opportunity for brands to develop innovative products that offer a convenient and tasty way for consumers to meet their daily fiber needs. - **Healthy Snack Bars:** Brands can capitalize on the growing demand for nutritious and on-the-go snacks by creating fiber-packed snack bars that combine health and taste. - **Functional Ingredients:** Opportunity for companies to incorporate natural and fiber-rich ingredients into their products to enhance their nutritional profile. ### Sectors Adopting This - **Food and Beverage:** Food and beverage companies can explore the development of fiber-focused snack bars to cater to health-conscious consumers. - **Nutrition and Wellness:** The nutrition and wellness industry can educate and promote the importance of fiber consumption, while offering innovative solutions like the Eat Natural Fruit & Nut Bar Fibre Packed. - **Snack and Convenience:** Snack and convenience store chains have the opportunity to stock and promote fiber-rich snack bars as a healthier alternative for on-the-go consumers. ## Related on Trend Hunter - [Fruity Fiber-Rich Snack Bars](https://www.trendhunter.com/trends/nakd-fruit-fibre-bars.md) - [Female-Focused Fiber Protein Bars](https://www.trendhunter.com/trends/fibre-protein-bars.md) - [Fiber-Rich Cereal Snack Bars](https://www.trendhunter.com/trends/alpen-oat-blends.md) - [Gut-Supporting Snack Bars](https://www.trendhunter.com/trends/biome-bars.md) - [Reformulated Nutty Snack Bars](https://www.trendhunter.com/trends/nature-valley-fruit-nut.md) - [Textural Low-Sugar Candy Bars](https://www.trendhunter.com/trends/cadbury-dairy-milk-fruitier-nuttier1.md) - [Chocolatey High-Fiber Snack Bars](https://www.trendhunter.com/trends/kind-chocolate-chip-cashew.md) - [Peanut Butter-Packed Snack Bars](https://www.trendhunter.com/trends/stuffed-oat-bars.md) - [Daily Fiber Bites](https://www.trendhunter.com/trends/fiber-bites.md)