# Carbonated Dairy Drinks Arla is Offering a Soda-Inspired Fruit Milk Drink to Revitalize Dairy By M | Published 2016-09-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fruit-milk References: [mentalfloss](http://mentalfloss.com/article/85738/introducing-healthy-twist-soda-carbonated-milk) & [atlasobscura](http://www.atlasobscura.com/articles/is-carbonated-milk-coming-to-a-store-near-you) [Arla](https://www.trendhunter.com/trends/arla-protein-milkshake) is a dairy brand based out of Sweden that is hoping to revitalize consumer interest in milk by releasing a series of [carbonated fruit milk beverages](https://www.trendhunter.com/trends/albert-heijn-milk-products). The drinks will be a [soda and milk hybrid](https://www.trendhunter.com/trends/soda-for-kids), offering the fizzy texture combined with creamy cow milk. The beverage is part of a plan by the brand to release a variety of different milk-infused popular beverages for on-the-go consumption. The carbonated milk will taste as it sounds, with a denotive fizzy element paired with fruit milk flavors. The product provides calcium-rich ingredients with familiar tastes and textures paired in an unlikely format for children and young adults to enjoy. Arla is also hoping to add a packaged milky tea and a milk energy drink to its roster. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 42% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Carbonated Dairy Drinks:** Creating carbonated dairy beverages presents opportunities to combine familiar flavors and textures in unexpected formats. - **Milk-infused Popular Beverages:** Developing a variety of milk-infused drinks for on-the-go consumption can attract consumers looking for convenient and nutritious options. - **Milky Tea and Milk Energy Drinks:** Introducing packaged milky tea and milk energy drinks can offer new options in the tea and energy drink industries. ### Industries Being Reshaped - **Dairy:** Innovating within the dairy industry by creating carbonated dairy drinks can help attract new customers and re-engage existing ones. - **Beverages:** Expanding the range of milk-infused popular beverages can tap into the growing consumer demand for diverse and innovative drink options. - **Tea and Energy Drinks:** The introduction of milky tea and milk energy drinks offers potential disruptions within the tea and energy drink markets, providing unique alternatives for consumers. ## Related on Trend Hunter - [Gut Healthy Dairy Brands](https://www.trendhunter.com/trends/arla-cultura.md) - [Swiss Chocolate-Flavored Drinks](https://www.trendhunter.com/trends/chocolate-milk-products.md) - [Thirst-Quenching Protein Sodas](https://www.trendhunter.com/trends/protein-soda-concept.md) - [Caffeinated Canned Milks](https://www.trendhunter.com/trends/spylt.md) - [Date-Based Soft Drinks](https://www.trendhunter.com/trends/milaf-cola.md) - [On-the-Go Protein Milkshakes](https://www.trendhunter.com/trends/arla-protein-milkshake.md) - [Functional Lifestyle-Driven Yogurts](https://www.trendhunter.com/trends/arla-yogurt-products.md) - [Artisan Dessert-Flavored Milks](https://www.trendhunter.com/trends/salted-caramel-milk.md) - [Fermented Beverage Whey Solutions](https://www.trendhunter.com/trends/wheybased-solution.md)