# Melty Fruit-Packed Chocolates Esther Price Candies Fruit Meltaways Come in Three Flavors By Michael Hemsworth | Published 2024-07-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fruit-meltaways References: [snackandbakery](https://www.snackandbakery.com/articles/111597-esther-price-candies-debuts-single-serve-fruit-meltaways) & [estherprice](https://estherprice.com/)  [Esther Price](https://www.trendhunter.com/trends/esther-price-candies-anniversary-box) Candies Fruit Meltaways have been announced by the 98-year-old chocolate and candy brand as its latest single-serve treat for consumers to try out this summer. The candy features a rich, melty interior that's bursting with fruit flavor and enrobed in premium chocolate to give it a sweet, creamy flavor profile. The product comes in three flavors including Lemon, Orange and Raspberry, which each come in Milk Chocolate and Dark Chocolate options. The treats are priced at $1 each to make them an accessible yet high-quality indulgence. CEO Doug Dressman spoke on the Esther Price Candies Fruit Meltaways saying, "We're releasing our new Fruit Meltaways just in time for folks to enjoy a pop of flavor in the summer months. This new candy is the perfect addition as a [summer celebratory item](https://www.trendhunter.com/trends/beach-sticks-fruit-chews) or as a treat to enjoy as an everyday luxury.” Image Credit: Esther Price Candies ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 48% | Activity: 61% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Fruit-infused Confections:** The rise of chocolates filled with fruit offers a fusion of natural sweetness with traditional indulgence. - **Single-serve Treats:** Individually packaged sweets gain popularity, catering to consumers seeking convenient, self-contained indulgences. - **Seasonal Flavor Releases:** Brands capitalize on the seasonal appeal by launching limited-time flavors that resonate with consumers’ tastes during specific times of the year. ### Who This Affects Most - **Confectionery:** The confectionery industry sees innovation through the integration of vibrant fruit flavors into classic chocolate products. - **Packaging:** The packaging industry evolves to meet demands for single-serve options, balancing convenience with premium presentation. - **Flavored Foods:** An increasing focus on seasonal and flavor-driven products showcases the dynamic nature of the flavored foods sector. ## Related on Trend Hunter - [Indulgent Frozen Fruit Treats](https://www.trendhunter.com/trends/island-way-chocolate-covered-fruit.md) - [Ethical Fruit-Forward Chocolates](https://www.trendhunter.com/trends/dark-chocolate-fondant-cremes.md) - [Regal Celebratory Chocolate Packaging](https://www.trendhunter.com/trends/esther-price-candies-anniversary-box.md) - [Chocolate-Covered Frozen Fruit Desserts](https://www.trendhunter.com/trends/hersheys-frozen-fruit.md) - [Summer-Inspired Chocolate Products](https://www.trendhunter.com/trends/summer-desserts-boxed-selections.md) - [Post-Dinner Dark Chocolates](https://www.trendhunter.com/trends/after-dinner-sweets.md) - [Textural Chocolate Fruit Cups](https://www.trendhunter.com/trends/molten-chocolate-cups.md) - [Strawberry Fruit Chocolates](https://www.trendhunter.com/trends/nomitsu-ka-tsubutsubu-ichigo.md) - [Opulent Minimalist Easter Chocolates](https://www.trendhunter.com/trends/ethel-m-chocolates-easter.md)