# Functional Frozen Fruit Bars Enlightened's New Fruit Infusions are a Better-For-You Dessert By Katherine Pendrill | Published 2020-05-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fruit-infusions References: [chewboom](https://www.chewboom.com/2020/05/04/enlightened-introduces-new-fruit-infusions-a-new-line-of-low-sugar-fruit-bars/) & [salamancapress](http://www.salamancapress.com/news/state/enlightened-enters-new-category-with-line-of-low-sugar-fruit-bars/article_2cf024dc-54b5-52ad-a8d2-ad15cd5826cd.html) [Enlightened](https://www.trendhunter.com/trends/enlightened-greek-yogurt-bars) has expanded its lineup of better-for-you frozen dessert with the debut of its new Fruit Infusions bars. Described as Enlightened's “first-ever [functional frozen fruit bars](https://www.trendhunter.com/trends/benni-pops),” the new Fruit Infusions bars are a selection of low-sugar fruit pops infused with adaptogens. Each bar contains just three to five grams of sugar per bar, which is 70-80% less sugar than other fruit bars and popsicles. But even with less sugar, the frozen fruit bars are still big on flavor. The Fruit Infusions lineup includes innovative ingredients combinations such as 'Watermelon + Smoothie,' which is made with turmeric, black pepper, and rosemary, or 'Pineapple + Renew,' which is made with botanicals such as dandelion root, turmeric, and ginger root. Enlightened's new Fruit Infusions are now available nationwide from [Whole Foods](https://www.trendhunter.com/trends/dairy-ice-cream-bars). Image Credit: *Enlightened.* ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 23% | Activity: 19% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Functional Frozen Fruit Bars:** Enlightened's new Fruit Infusions bars offer low-sugar, flavorful frozen fruit pops infused with adaptogens, catering to the rising demand for better-for-you desserts. - **Low-sugar Desserts:** The Fruit Infusions bars provide a delicious alternative to traditional high-sugar fruit bars and popsicles, tapping into the growing consumer preference for healthier dessert options. - **Adaptogenic Treats:** By infusing their fruit bars with adaptogens like turmeric, rosemary, and dandelion root, Enlightened creates a unique product that combines the health benefits of adaptogens with the convenience of frozen treats. ### Industries Being Reshaped - **Frozen Desserts:** The frozen dessert industry can capitalize on the trend of functional frozen fruit bars by offering healthier and flavorful options to health-conscious consumers. - **Natural and Functional Foods:** Manufacturers in the natural and functional foods industry can explore the incorporation of adaptogens in their products to meet the demand for functional treats like Enlightened's Fruit Infusions bars. - **Organic Retail:** Organic retailers can benefit from stocking Enlightened's Fruit Infusions bars, as they cater to the growing demand for low-sugar, organic frozen treats infused with health-enhancing ingredients. ## Related on Trend Hunter - [Low-Sugar Frozen Yogurt Bars](https://www.trendhunter.com/trends/enlightened-greek-yogurt-bars.md) - [Dessert-Inspired Low-Sugar Ice Creams](https://www.trendhunter.com/trends/enlightened-ice-cream-range.md) - [Caramel Brownie Dessert Bars](https://www.trendhunter.com/trends/caramel-brownie-greek-yogurt-bars.md) - [Frozen Yogurt Bark Snacks](https://www.trendhunter.com/trends/frozen-yogurt-bark.md) - [Greek Frozen Yogurt Pints](https://www.trendhunter.com/trends/greek-frozen-yogurt-pints.md) - [Functional Superfruit Sorbets](https://www.trendhunter.com/trends/sorbetter.md) - [Health-Focused Fruity Smoothies](https://www.trendhunter.com/trends/smoothie-pop.md) - [Lower Sugar Sundae Cones](https://www.trendhunter.com/trends/sundae-cones.md) - [Redesigned Ice Cream Brands](https://www.trendhunter.com/trends/enlightened-rebrand.md)