# Symbolic Beverage Branding Fruit Icon Juice Packaging Uses Succulent Graphics for Global Flavors By Amelia Roblin | Published 2015-03-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fruit-icon References: [thedieline](http://www.thedieline.com/) & [simonspring.net](http://simonspring.net/?portfolio=juice-factory) So many of the graphics with which people interact on a daily basis are icons, and it's perhaps this that inspired some [fruit icon juice branding](https://www.trendhunter.com/trends/gulf-union-foods) by Simon Spring. Each beverage carton has an indigo backdrop and fairly minimalist labelling; what you will notice instantly is the symbolic representation of the star ingredient. Bananas, watermelons, kiwis and [coconuts are illustrated](https://www.trendhunter.com/trends/coconut-water-brand-coco5) in simple geometric shapes with vivid colors. Each image looks as if the ingredient in question has been sliced through the middle, revealing beautiful patterns of seeds, textures and layers. They're positioned fairly centrally on the front sides of the [wax-coated containers](https://www.trendhunter.com/trends/mega-back-to-school), beneath some round and bright-hued typography. In addition to offering such distinctive flavors in each fruit icon juice carton, the creator marked them with country-specific origins to establish an exotic quality. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 85% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Iconic Branding:** Embracing minimalist iconography in branding can create a visually appealing and memorable product packaging. - **Geometric Fruit Illustrations:** Using simple geometric shapes to represent fruits in packaging designs can add an artistic and modern touch. - **Country-specific Product Origins:** Highlighting country-specific origins on product packaging can enhance the perceived exotic quality and appeal to diverse consumer preferences. ### Where This Applies - **Beverage Packaging:** The beverage packaging industry can explore minimalist and artistic approaches for creating visually striking packaging designs that catch consumers' attention. - **Graphic Design:** Graphic design professionals can experiment with minimalist iconography and geometric illustrations to develop unique branding elements for various products. - **Food and Beverage Retail:** Food and beverage retailers can capitalize on the trend of country-specific product origins to provide customers with a sense of exploration and novelty in their shopping experiences. ## Related on Trend Hunter - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Fruit Texture Juice Packaging](https://www.trendhunter.com/trends/vimto-packaging.md) - [Interactive Fruit Juice Packaging](https://www.trendhunter.com/trends/jus-de-fruits-caraibes.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Connected Purée Cartons](https://www.trendhunter.com/trends/ravifruits-mixologi.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Interactive Juice Packaging](https://www.trendhunter.com/trends/gulf-union-foods.md) - [Natural Plant Beverages](https://www.trendhunter.com/trends/natural-plant-beverages.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md)