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# Chewy Fruit Fudge
Naturo Fruit Fudge is Made with Real Fruit Pulp & Milk

By Laura McQuarrie | Published 2020-03-09 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/fruit-fudge
References: [neuheiten.koelnmesse.net](http://neuheiten.koelnmesse.net/20/2020/us/products/view/product_id:44149)

[Chocolate fudge recipes](https://www.trendhunter.com/trends/pistachio-chocolate-fudge) only call for a few ingredients that need to be melted together then chilled before the sweet treat is ready to serve but people who are looking for a better-for-you take on fudge may find fruit fudge more satisfying. Naturo Fruit Fudge is said to have a chewy texture thanks to the fact that it's prepared with real fruit pulp and milk from Naturo. The all-natural fruit fudge is available in both strawberry and [mango varieties](https://www.trendhunter.com/trends/dried-mangosteen) and shares a simpler version of a beloved sweet treat that's often filled with sugar and in the case of store-bought products, sometimes made with artificial ingredients.

As fruit snacks tend to be naturally sweet on their own, health-conscious shoppers are investing in all-natural, fruit-based versions of popular indulgences.

Image Credit: Naturo

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 30% | Activity: 14% | Freshness: 9%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Fruit-based Indulgences:** Opportunity to create all-natural, fruit-based versions of popular indulgent treats.
- **Health-conscious Snacking:** Trend towards investing in healthier, all-natural fruit snacks.
- **Alternative Sweeteners:** Potential for using alternative sweeteners in fruit fudge to appeal to health-conscious consumers.

### Sectors Adopting This

- **Confectionery:** Disruptive innovation opportunity to create and market all-natural fruit-based confectionery products.
- **Snack Food:** Potential for developing and offering healthier, all-natural fruit snacks as an alternative to traditional options.
- **Food Manufacturing:** Opportunity for food manufacturers to explore alternative sweeteners for fruit-based products to meet consumer demand.

## Related on Trend Hunter

- [High-Fiber Fruit Gummies](https://www.trendhunter.com/trends/naturelly-fruit-gummies.md)
- [Textural Low-Sugar Candy Bars](https://www.trendhunter.com/trends/cadbury-dairy-milk-fruitier-nuttier1.md)
- [Fruit-Forward Chocolate Treats](https://www.trendhunter.com/trends/tru-fru-1.md)
- [Hyper-Dried Fruit Lines](https://www.trendhunter.com/trends/tru-fru-4.md)
- [Better-for-You Fruit Snacks](https://www.trendhunter.com/trends/fruit-balls.md)
- [Dairy-Free Fudge Pops](https://www.trendhunter.com/trends/dairyfree-fudge-pops.md)
- [Better-for-You Fruit Gummies](https://www.trendhunter.com/trends/fruit-first-soft-gummies.md)
- [Dubai-Style Chocolate Fudges](https://www.trendhunter.com/trends/pistachio-chocolate-fudge.md)
- [Nutty Low-Sugar Chocolates](https://www.trendhunter.com/trends/cadbury-dairy-milk-fruitier-nuttier.md)
