# Video Game Fruit Snacks Betty Crocker Minecraft Fruit Flavored Snacks Come in Six Shapes By Michael Hemsworth | Published 2024-06-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fruit-flavored-snacks References: [snackandbakery](https://www.snackandbakery.com/articles/111411-general-mills-minecraft-partner-on-fruit-snacks) & [generalmills](https://www.generalmills.com)  The [Betty Crocker](https://www.trendhunter.com/trends/soft-baked-cookie-mix) [Minecraft](https://www.trendhunter.com/trends/kelloggs-frosted-flakes-minecraft) fruit flavored snacks have been announced by [General Mills](https://www.trendhunter.com/trends/pillsbury-minecraft-cookies) and the namesake video game franchise as a new food product for avid fans to enjoy this spring. The fruit snacks come in a variety of Minecraft-themed shapes including Creeper, Alex, Steve, Cow and more, which each prioritize an extra-fruity flavor profile. The snacks come in individual packs, while the box features the Minecraft Mob Maze that snackers can play using their Alex and Steve-shaped snacks. The Betty Crocker Minecraft fruit flavored snacks are priced at $4.29 per box and are making their way to retailers now with 10 servings in each. The snack comes in at 80-calories per serving to position it as a sensible treat. Image Credit: General Mills ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 88% | Activity: 90% | Freshness: 25% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Video Game-themed Snacks:** Snack products inspired by popular video games cater to fans and promote brand crossover opportunities. - **Interactive Packaging:** Packaging that incorporates game-like features or puzzles adds an engaging element to traditional consumer goods. - **Character-shaped Foods:** Foods shaped like beloved video game characters enhance the eating experience for fans and create unique marketing angles. ### Where This Applies - **Food and Beverage:** The combination of licensed video game characters with snack products offers new avenues for product differentiation and targeting niche markets. - **Packaging Design:** Innovative packaging that includes interactive games or activities can significantly influence consumer buying behavior and brand loyalty. - **Entertainment Licensing:** Collaborations between food brands and entertainment franchises can open up new revenue streams and cross-promotional strategies. ## Related on Trend Hunter - [Video Game-Themed Breakfast Cereals](https://www.trendhunter.com/trends/kelloggs-frosted-flakes-minecraft.md) - [Video Game-Inspired Cookies](https://www.trendhunter.com/trends/pillsbury-minecraft-cookies.md) - [Video Game-Themed Snack Chips](https://www.trendhunter.com/trends/pringles-minecraft-suspicious-stew.md) - [Video Game-Inspired Ice Creams](https://www.trendhunter.com/trends/square-pint-collection.md) - [Promotional Gamer Yogurt Snacks](https://www.trendhunter.com/trends/minecraft-gogurt.md) - [Video Game-inspired Chips](https://www.trendhunter.com/trends/minecraft-spicy-tnt-flavor.md) - [Video Game-Themed Food Products](https://www.trendhunter.com/trends/general-mills-sonic-the-hedgehog.md) - [Video Game-Honoring Cookies](https://www.trendhunter.com/trends/oreo-x-a-minecraft-movie.md) - [Cubic Video Game Candies](https://www.trendhunter.com/trends/pez-minecraft-collection.md)