# Fruity Non-Sticky Lip Oils Milani Cosmetics Fruit Fetish Lip Oil Now Comes in New Shades By Michael Hemsworth | Published 2024-03-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fruit-fetish-lip-oil References: [drugstorenews](https://drugstorenews.com/milani-cosmetics-fruit-fetish-lip-oil-intros-new-shades) & [milanicosmetics](https://www.milanicosmetics.com)  The [Milani Cosmetics](https://www.trendhunter.com/trends/cheek-kiss-liquid-blush-glow) Fruit Fetish Lip Oil range has been expanded by the brand with a series of new shades perfect for offering a hint of color to any look. The product comes in four new shades including Honey Fig, Lychee Nectar, Coco Cacao and Blackberry Agave, which are each formulated with a non-sticky formula. The lip oils are crafted with real fruit extracts and vitamin E in the mix, which will offer impressive hydration and nourishment during wear. The new additions to the Milani Cosmetics Fruit Fetish Lip Oil range are being launched for purchase at [Walgreens](https://www.trendhunter.com/trends/kiss-falscara-value-packs), [Ulta Beauty](https://www.trendhunter.com/trends/moroccanoil-lip-balm), Target, Walmart, CVS, Amazon and more. The brand is introducing the products through a social media campaign that boasts custom recipes and cocktails each inspired by the new shades and flavor profiles. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 13% | Activity: 25% | Freshness: 22% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Expanding Lip Oil Range:** Opportunity to capitalize on a growing interest in non-sticky lip oils with new shades and formulations. - **Social Media Campaigns for Product Launches:** Innovative marketing strategies using custom recipes and cocktails to promote new beauty products. - **Incorporating Real Fruit Extracts in Cosmetics:** Potential for disruptive innovation by infusing beauty products with natural ingredients for hydration and nourishment. ### Industries Being Reshaped - **Beauty and Cosmetics:** Amidst a rise in clean beauty trends, the beauty industry is embracing natural ingredients like real fruit extracts in formulation. - **Retail and E-commerce:** E-commerce platforms and retail stores are key players in launching and distributing new beauty products like lip oils to reach a wider consumer base. - **Social Media Marketing:** Businesses are leveraging the power of social media campaigns to engage consumers with interactive content tied to product launches, driving brand awareness and sales. ## Related on Trend Hunter - [Fruit-Forward Lip Oils](https://www.trendhunter.com/trends/annabelle.md) - [Milky Lip Oil Shades](https://www.trendhunter.com/trends/juicy-glass-lip-oil.md) - [Fruit-Infused Lip Oils](https://www.trendhunter.com/trends/juice-infused-lip-oil.md) - [Skin-Caring Lip Oils](https://www.trendhunter.com/trends/dream-lip-oils.md) - [Hydrating Vegan Lip Oils](https://www.trendhunter.com/trends/kush-lip-oil.md) - [Celebrity-Backed Lip Oils](https://www.trendhunter.com/trends/florence-by-mills-2.md) - [Multidimensional Lip Oils](https://www.trendhunter.com/trends/3d-hydra-lip-oil.md) - [Fruit-Forward Sugary Lip Oils](https://www.trendhunter.com/trends/sugar-treat-lip-oil.md) - [Ultra-Hydrating Lip Oils](https://www.trendhunter.com/trends/gloss-bomb-oil.md)