# Fruit Dispensing Bus Stops Pruhealth Campaign By Peter Brown | Published 2008-09-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fruit-dispensing-bus-stop-help-yourself-bus-stops-turned-into-vending-machi References: [real-life](http://www.real-life.com) Pruhealth, a UK health insurance provider, turned London bus stops into [fruit dispensers](https://www.trendhunter.com/trends/fruit-snack-cups). A piece of fruit is delivered to onlookers each minute while stock lasts. In an interesting example of [experiential marketing](https://www.trendhunter.com/trends/hey-u-up-campaign), the bus stops have been converted to clear plastic hoppers which display and vend oranges. The instruction is “help yourself”. The [converted bus stops](https://www.trendhunter.com/trends/no7-skin-rehab-tour) were already causing a stir in time for the morning rush, with a gaggle of participants waiting for the oranges to fall. Half of the fruit had already been dispensed by mid morning; it is not clear whether the machines are restocked during the day. The advert, however, does clarify that fruit is fresh daily. Each piece of fruit is labeled with the brand and a link to a microsite containing a DIY health check. The brand already has a tie-in with a major UK supermarket to offer its customers loyalty points when purchasing fresh fruit and vegetables. Further photos at [http://www.flickr.com/photos/soniafrommarseille/tags/pruhealth](http://www.flickr.com/photos/soniafrommarseille/tags/pruhealth) ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 40% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Experiential Marketing:** The use of fruit dispensing bus stops as a form of experiential marketing opens up opportunities for businesses to create unique and engaging brand experiences. - **Health Conscious Marketing:** The Pruhealth campaign highlights the trend of health-conscious marketing by using fresh fruit to promote a healthy lifestyle, providing opportunities for businesses to tap into this growing consumer demand. - **Partnership Marketing:** The partnership between Pruhealth and a major UK supermarket to offer loyalty points for fresh fruit and vegetables showcases the trend of collaboration between different industries to promote healthy living. ### Where This Applies - **Health Insurance:** The fruit dispensing bus stops present an opportunity for health insurance companies to promote their services through innovative and health-focused marketing campaigns. - **Food and Beverage:** The use of fruit as a promotional tool opens up possibilities for food and beverage companies to create unique marketing campaigns that emphasize health and wellness. - **Retail:** The partnership between Pruhealth and a supermarket to offer loyalty points for fresh produce highlights the potential for collaboration between the health and retail industries to promote healthier lifestyles. ## Related on Trend Hunter - [Orchard Drive-Thrus](https://www.trendhunter.com/trends/orchard-drive-thru.md) - [Complimentary Breakfast Trucks](https://www.trendhunter.com/trends/vegfast-van.md) - [Fruit Waste Ink Posters](https://www.trendhunter.com/trends/fruit-waste-ink.md) - [Complimentary Fruit Grocer Campaigns](https://www.trendhunter.com/trends/tesco-less-to-pay-for-5aday.md) - [Co-Branded Drink Activations](https://www.trendhunter.com/trends/frozen-fruit-waters-mobile.md) - [Interactive Traveling Marketing Initiatives](https://www.trendhunter.com/trends/heinz-ketchup-zero.md) - [Glow-Boosting Smoothie Trucks](https://www.trendhunter.com/trends/glow-getter-smoothie-truck.md) - [Interactive Illustrative Refreshment Pop-Ups](https://www.trendhunter.com/trends/a-touch-of-colour-popup.md) - [Whimsical Snack Machines](https://www.trendhunter.com/trends/jaffa-cakes-installation.md)