# Frozen Fruit Cups The Fruit Cups by Earth's Best Organic Can Be Thawed Before Lunch By Laura McQuarrie | Published 2017-03-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fruit-cup References: [worldpressonline](http://www.worldpressonline.com/PressRelease/hain-celestial-to-feature-75-exciting-new-natural-products-at-expo-west-2017-56848.html) & [earthsbest](https://earthsbest.com/en/products/berry-blend-frozen-fruit-cups/) Fruit cups are snacks that are commonly packed into lunchboxes for kids, but they are often filled with syrups and sweeteners in the hopes of making the healthy fruits more appealing to kids and giving them a longer shelf life. Earth's Best Organic is now producing [single-serve Organic Frozen Fruit Cups](https://www.trendhunter.com/trends/dole-fruit-bowls), which feature only [flash-frozen fruits](https://www.trendhunter.com/trends/loov-food) that are not artificially colored, flavored or sweetened. Because these cups are meant to be kept in the freezer, they are branded as "freezer to lunch bag" products that can be added to a child's lunch bag in the morning and by lunchtime, the fruit cups will be thawed and ready to eat. This main feature is clearly stated to parents on the product multi-packs, which come in flavors like Mango & Berry Blend, as well as Berry Blend, which features freshly frozen strawberries, raspberries, blueberries and raspberries. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 9% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Organic Frozen Fruit Cups:** The trend of organic frozen fruit cups provides an opportunity for companies to offer healthy and convenient snack options for kids without artificial additives. - **Freezer to Lunch Bag Products:** The trend of freezer to lunch bag products presents an opportunity for brands to offer convenient and hassle-free lunch options for children that can be easily prepared in the morning. - **Flash-frozen Fruits:** The trend of using flash-frozen fruits in food products opens up opportunities for companies to offer products with longer shelf life and enhanced nutritional value. ### Sectors Adopting This - **Snack Foods:** The snack foods industry can tap into the trend of organic frozen fruit cups and develop innovative and healthier fruit-based snack options for consumers. - **Food Packaging:** The food packaging industry can explore the trend of freezer to lunch bag products and develop packaging solutions that ensure the quality and freshness of perishable items for convenient consumption. - **Frozen Foods:** The frozen foods industry can leverage the trend of flash-frozen fruits and develop a range of frozen fruit products that retain the taste, texture, and nutritional benefits of fresh fruits. ## Related on Trend Hunter - [Shelf-Stable Fruit Pops](https://www.trendhunter.com/trends/ezee-freezee.md) - [Frozen Fruit Pearls](https://www.trendhunter.com/trends/natures-premium-fruit-pearls.md) - [Conveniently Packaged Premium Fruits](https://www.trendhunter.com/trends/fruit-snack-cups.md) - [Kid-Friendly Freeze-Dried Snacks](https://www.trendhunter.com/trends/freeze-dried-snacks.md) - [Organic Freezer Popsicles](https://www.trendhunter.com/trends/organic-freezer-pops.md) - [Shelf-Stable Smoothie Pouches](https://www.trendhunter.com/trends/outshine.md) - [Better-for-You Fruit Snacks](https://www.trendhunter.com/trends/fruit-balls.md) - [Freezable Snack Boxes](https://www.trendhunter.com/trends/freezable-snack-box.md) - [Frozen Tubed Smoothies](https://www.trendhunter.com/trends/frozen-tubed-smoothies-sweet-nothings-launches-new-kidfriendly-squeezable-s.md)