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# Flavor-Combining Chewy Candies
HI-CHEW Fruit Combos Mix Two Flavors to Form New Flavor Experiences

By Laura McQuarrie | Published 2020-02-14 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/fruit-combos
References: [prnewswire](https://www.prnewswire.com/news-releases/hi-chew-fruit-combos-when-two-fruit-flavors-collide-to-create-a-third-flavor-experience-301003854.html) & [hichew](http://hichew.com)

There are some kinds of fruits that naturally go well with others and the new [HI-CHEW](https://www.trendhunter.com/trends/hichew-infrusions-orchard-mix) Fruit Combos [Mix](https://www.trendhunter.com/trends/tropical-candy) plays with some of these popular pairings. These chewy candies boast two layers of flavor, so that when they are combined, they form a third experience with the blended flavors.

Biting into the Passion Fruit "chewlet" with a mango-flavored center creates what HI-CHEW calls a Tropical Smoothie, while the fusion of the Creamy Coconut chewy candy with a pineapple center recreates the taste of a Piña [Colada](https://www.trendhunter.com/trends/pia-colada-greek-yogurt-bar). Created with the American consumer in mind, both of these tropically inspired candies tap into the popularity of beverages and offer a fresh new take on HI-CHEW's double-layer appearance.

Image Credit: HI-CHEW

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 25% | Activity: 64% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Fruit Combination Innovations:** Opportunity for confectionery companies to create new fruit combination candies and expand the range of layered flavor experiences for consumers.
- **Beverage-inspired Flavor Mashups:** Beverage companies could explore creating new drinks that blend popular flavor pairings to offer fresh and unique flavor experiences for consumers.
- **Layered Flavor Experiences:** Candy and snack makers could create products with multiple layers of flavor to offer consumers a more complex taste experience in a single bite.

### Who This Affects Most

- **Confectionery:** The confectionery industry can innovate in creating new products that blend fruit flavors and offer a fresh take on double-layered candies.
- **Beverage:** Beverage companies can explore creating new drink flavors by mixing popular pairings that offer a novel taste experience for consumers.
- **Snacks:** The snack industry can explore creating layered flavor experiences for consumers to elevate the taste experience of traditional snacks.

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