# Japanese Fruit Chocolates 'Furukari' Blends Creamy Milk Chocolate and Crunchy Dried Asian Fruits By Laura McQuarrie | Published 2017-09-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fruit-chocolates References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/09/furukari.html) & [lannaagro](http://www.lannaagro.com/) 'Furukari' is a brand that makes unique fruit chocolates by pairing [Hokkaido](https://www.trendhunter.com/trends/summer-in-hokkaido) milk chocolate with dried fruits from Asia. Like conventional chocolate bars, these ones can be snapped to form smaller, [bite-sized pieces](https://www.trendhunter.com/trends/ferrero-rocher-chocolate-squares), but differentiate themselves in terms of taste and texture. The hybrid [fruit and milk chocolate bars](https://www.trendhunter.com/trends/fatso-drunkn-monkey) get their name from a combination of the words "fruit" and "crunchy" in Japanese, resulting in a title that perfectly captures the essence of the products. Previously, the fruit and milk chocolate treats were released to the market under a different name that did not perform well. With a new visual identity and a brand name that spotlights fruit as a main part of these snacks, it is reported that Furukari has "already gained quite a number of fans." ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 56% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Asian Fruit Chocolates:** Exploring the combination of creamy milk chocolate and crunchy dried Asian fruits, creating a unique flavor experience. - **Bite-sized Chocolates:** Creating chocolate bars that can be snapped into smaller, bite-sized pieces, offering convenience and portion control. - **Rebranding and Visual Identity:** Using a new visual identity and brand name focused on fruit to attract more consumers and increase market performance. ### Where This Applies - **Confectionery:** Opportunity for confectionery companies to create innovative fruit-infused chocolate products. - **Food and Beverage Retail:** Potential for food and beverage retailers to offer a new, unique snack option to consumers. - **Branding and Marketing:** Opportunity for branding and marketing agencies to assist in rebranding and creating a strong visual identity for chocolate products. ## Related on Trend Hunter - [Luxury Japanese Chocolate Products](https://www.trendhunter.com/trends/ginza-chocolat-daifuku.md) - [Passion Fruit-Flavored Chocolate Cups](https://www.trendhunter.com/trends/passion-fruit-chocolate-cups.md) - [Salted Japanese Chocolate Confections](https://www.trendhunter.com/trends/meiji-products.md) - [Fruity Chocolate Treats](https://www.trendhunter.com/trends/ritter-sport-choco-cubes-fruity-yogurt-mix.md) - [Uniquely Decadent Chocolate Bars](https://www.trendhunter.com/trends/fix-dessert-chocolatier.md) - [Fruitcake-Inspired Chocolate Bars](https://www.trendhunter.com/trends/fruitcake-chocolate-bar.md) - [Fruit-Forward Chocolate Treats](https://www.trendhunter.com/trends/tru-fru-1.md) - [Multi-Colored Chocolate Bars](https://www.trendhunter.com/trends/multicolored-chocolate-bars.md) - [Pleasure Toy-Inspired Chocolates](https://www.trendhunter.com/trends/tenga-chocolates.md)