# Free-From Fruit Cake Slices Tesco's Festive New Dessert is Suitable for a Wide Range of Consumers By Laura McQuarrie | Published 2018-11-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fruit-cake-slices References: [livekindly.co](https://www.livekindly.co/vegan-spiced-iced-fruit-cake-slices-added-to-tescos-christmas-range/) & [tesco](https://www.tesco.com/groceries/en-GB/products/301811679) In addition to producing regular, vegetarian-friendly Iced Fruit Cake Slices, [Tesco](https://www.trendhunter.com/trends/tesco-vegan-christmas-range) is now expanding its holiday dessert offerings to a wider range of consumers with special dietary needs or preferences. The all-new [Free-From Iced Fruit Cake Slices](https://www.trendhunter.com/trends/oggs-treats) are branded as vegan-friendly—as milk and eggs are excluded from the ingredient list, along with gluten and wheat. While there are plenty of common allergens that won't be found in the [festive dessert](https://www.trendhunter.com/trends/dr-schr-seasonal-products), the product offers a taste of tradition with flavorful fruits and spices. As millions of people in the UK have now adopted or are experimenting with plant-based eating, the demand for meat alternatives, non-dairy substitutes and better-for-you snacks is high, as are free-from versions of comforting seasonal foods. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 3% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Free-from Desserts:** The demand for free-from versions of traditional desserts is increasing, presenting opportunities for new products catering to various dietary needs or preferences. - **Vegan Holiday Treats:** As more people adopt plant-based diets and lifestyles, there is a growing demand for vegan-friendly versions of typically non-vegan holiday foods. - **Allergen-free Baked Goods:** Consumers with various food allergies are seeking out baked goods that cater to their specific needs, creating opportunities for specialized products and niche markets. ### Industries Being Reshaped - **Food Retail:** Food retailers can tap into the demand for free-from and vegan holiday treats by introducing new products or expanding existing product lines. - **Food Manufacturing:** Food manufacturers can develop specialized products that cater to consumers with various food allergies or dietary preferences, capitalizing on the growing demand for allergen-free baked goods. - **Health Food:** Health food stores can expand their product offerings to include a variety of free-from and vegan holiday treats, attracting customers with specific dietary needs or preferences. ## Related on Trend Hunter - [Festive Vegan-Friendly Food Products](https://www.trendhunter.com/trends/tesco-vegan-christmas-range.md) - [Seasonal Free-From Pies](https://www.trendhunter.com/trends/southern-roots-vegan-bakery.md) - [Free-From Confetti Cakes](https://www.trendhunter.com/trends/just-loves-confetti-traybake.md) - [Dairy-Free Carrot Cakes](https://www.trendhunter.com/trends/rooting-for-you-carrot-cake-slices.md) - [Free-From Mother's Day Cakes](https://www.trendhunter.com/trends/to-mum-confetti-traybake.md) - [Vegan-Inclusive Festive Sweets](https://www.trendhunter.com/trends/vegan-festive-sweets.md) - [Festive Free-From Chocolate Products](https://www.trendhunter.com/trends/nomo-chocolate.md) - [Vegan-Friendly Holiday Chocolates](https://www.trendhunter.com/trends/moo-free-christmas-range.md) - [Free-From Fall Snack Cakes](https://www.trendhunter.com/trends/cinnamon-swirl-cake-slices.md)