# High-Fashion Fruit Boxes This Produce Packaging for 'GINETA' Takes Cues from Animal Fur By Laura McQuarrie | Published 2016-06-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fruit-boxes References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/06/gineta.html) & [n-u-e-v-e](http://www.n-u-e-v-e.com/portfolio/gineta-fruits/) It's rare that [fruit boxes](https://www.trendhunter.com/trends/mets-spring-muoto-punnet-products) are given graphically pleasing design treatments, since their primary purpose is usually to transport fresh produce to a store. In order to help a new fruit brand stand out, fashionable produce boxes for 'GINETA' were developed. The name GINETA is a reference to a genet, which is a mammal that has distinctive spotted patterning on its fur. As well as inspiring the name, elements from a genet's appearance were used to create [dynamic packaging for the fruits](https://www.trendhunter.com/trends/sunkist-growers-packaging) like pears, khakis and saturn peaches that are carried by GINETA. As more consumers strive towards eating more whole foods, there is a growing appreciation and demand for [fresh fruits and vegetables](https://www.trendhunter.com/trends/fruit-snack-cups). Standout packaging like this helps consumers to see the same level of care and quality that goes into design reflected in produce. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 61% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Fashionable Produce Packaging:** Disruptive innovation opportunity: Explore unique and visually appealing packaging designs for fresh produce that can enhance brand recognition and consumer engagement. - **Artistic Inspirations in Packaging:** Disruptive innovation opportunity: Incorporate elements from various art forms, such as animal patterns, into packaging designs to create a memorable and distinctive brand identity. - **Whole Foods Appreciation:** Disruptive innovation opportunity: Capitalize on the growing trend of consumers seeking whole foods by offering premium and aesthetically pleasing packaging that highlights the quality of the produce. ### Where This Applies - **Food Packaging:** Disruptive innovation opportunity: Develop innovative packaging solutions that go beyond functionality and make a visual impact, setting a new standard in the food packaging industry. - **Fresh Produce:** Disruptive innovation opportunity: Differentiate fresh produce brands by leveraging unique packaging designs that create a sense of luxury and premium quality, attracting health-conscious consumers. - **Graphic Design:** Disruptive innovation opportunity: Collaborate with graphic designers to explore the intersection of art and packaging, transforming mundane packaging into visually captivating works of art. ## Related on Trend Hunter - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Retail-Ready Mango Packaging](https://www.trendhunter.com/trends/lidded-mango-carton.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Recyclable Apple Packaging Initiatives](https://www.trendhunter.com/trends/superfresh-growers-1.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Connected Purée Cartons](https://www.trendhunter.com/trends/ravifruits-mixologi.md) - [Pink Sushi Boxes](https://www.trendhunter.com/trends/dept-sushi.md) - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md)