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# Sweet Sodium-Infused Drinks
The Kirin World Kitchen Salt & Fruit Beverage Blends Lychee and Sodium

By Michael Hemsworth | Published 2016-03-01 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/fruit-beverage
References: [kirin.co.jp](http://www.kirin.co.jp) & [kirin.co.jp](http://www.kirin.co.jp/products/softdrink/kitchen/)

Although the [Kirin](https://www.trendhunter.com/trends/electric-salt-spoon) World Kitchen Salt & Fruit Beverage might seem like a strange combination of ingredients, the actuality is that the beverage offers an exotic taste experience. Packed with the flavor of [lychee and salt](https://www.trendhunter.com/trends/ms-lychee-sake-spritz), the balanced beverage is also capable of balancing a person's sodium levels. High-intensity workouts cause us to lose essential salts and liquids, which the Kirin World Kitchen Salt & Fruit Beverage looks to help replenish.

Freshly crushed lychees and sea salt from Okinawa are incorporated into the beverage that is almost like a [natural sport beverage](https://www.trendhunter.com/trends/be-love). The drink is finished with peppermint and lemongrass for a total taste experience intended to refresh and relax the drinker with every sip. The beverage comes in a variety of bottle size formats to suit individual use or value-sized preferences.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 48% | Activity: 24% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Sodium-infused Beverages:** Opportunity for companies to experiment with exotic ingredients that offer unique taste experience while catering to health-conscious consumers.
- **Natural Sports Beverages:** Incorporating natural ingredients to develop isotonic beverages can revolutionize the sports drink industry.
- **Flavored Salts in Beverages:** Introducing flavors like sea salt from exotic locations can add a unique twist to popular drinks.

### Sectors Adopting This

- **Beverage Industry:** Companies in the beverage industry can explore the usage of exotic ingredients to develop new and innovative products.
- **Fitness and Sports Industry:** Introducing natural isotonic beverages can cater to athletes and fitness enthusiasts seeking healthier beverage options.
- **Gourmet Food Industry:** Utilizing exotic flavors and ingredients in beverages could attract the attention of gourmet food enthusiasts and influencers.

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