# Exotic Fruity Brews Tropical Brewing's Fruit Beer Branding Plays Up Its Exoticism By Laura McQuarrie | Published 2014-08-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fruit-beers References: [thedieline](http://www.thedieline.com/blog/2014/8/25/tropical-brew) The fruit beers by Tropical Brewing make use of fruits from Brazil to turn a traditionally bitter flavor sweet. Since each of the fruit flavors is so distinct, each of the bottles features illustrations of psychedelic artwork that helps to give drinkers a better understanding of the personality of each fruit, as well as a story that goes along with each one. The 'Buddha' flavor features mango flavoring and has replaces the icon of the god with a fruit seated in lotus position. The choice of coloring for the product's label is warm and vibrant, serving as a representation of the tropical fruit. Although each of the surreal illustrations and the colors on each bottle are completely different, the set of four fruit beers come together in harmony. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 35% | Activity: 61% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Exotic Fruit Flavors:** Companies can innovate by using unique fruit flavors to make traditionally bitter flavors sweet. - **Psychedelic Artwork Packaging:** Innovative packaging with surreal graphics can help consumers understand the personality of each fruit flavor and create a cohesive branding. - **Storytelling Branding:** Brands can use narratives to tell the story of each unique fruit flavor, creating an emotional connection with the consumer. ### Who This Affects Most - **Craft Beer Industry:** Craft breweries can differentiate themselves by incorporating exotic fruit flavors and unique packaging into their products. - **Fruit Farming Industry:** Fruit farmers can explore new markets by growing exotic fruits that can be used as ingredients in craft beer, opening up new revenue streams. - **Marketing and Advertising Industry:** Marketing agencies can work with breweries to create compelling storytelling and packaging that resonates with consumers and drives sales. ## Related on Trend Hunter - [Delectably Tropical Mango Beers](https://www.trendhunter.com/trends/mango-beer.md) - [Citrus-Centric Fruit Beers](https://www.trendhunter.com/trends/citruscentric-fruit-beer.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Fruity Collaboration Retailer Beers](https://www.trendhunter.com/trends/brewdog-beers.md) - [Italian Ice-Inspired Beers](https://www.trendhunter.com/trends/fruity-beer.md) - [Fruity Wheat Beer Collections](https://www.trendhunter.com/trends/wheat-beer-collection.md) - [Tropical Fruit-Flavored Seltzers](https://www.trendhunter.com/trends/new-belgium-fruit-smash.md) - [Florally Fruited Sour Ales](https://www.trendhunter.com/trends/passionfruit-sour-ale.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md)