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# Better-for-You Snack Mixes
Wildway's Fruit & Nut Snack Mixes are Made with Minimal Ingredients

By Laura McQuarrie | Published 2020-04-02 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/fruit-and-nut-snack-mix
References: [nosh](https://www.nosh.com/food-wire/2020/wildway-launches-lemon-blueberry-and-mint-chocolate-chip-snack-mixes/) & [wildwayoflife](https://www.wildwayoflife.com/collections/fruit-nut-snack-mixes)

Wildway is expanding its Fruit & Nut Snack Mix product line with two new flavors, Lemon Blueberry and Mint Chocolate Chip, that help to offer consumers something different than usual. According to Wildway co-founder Kelli Koehler, "Boring peanut, raisin, and chocolate candy-filled [trail mixes](https://www.trendhunter.com/trends/chuza-trail-mixes) have dominated the marketplace for on-the-go ‘healthy’ snacks for far too long."

These new Fruit & Nut Snack Mixes are made with simple ingredients and offer an indulgent flavor experience using only real food ingredients. The plant-based snack mixes are touted as a new generation of better-for-you [vegan snacks](https://www.trendhunter.com/trends/wild-thingz) that are oil-free, dairy-free, soy-free and made without added flavorings and extracts. Both of the new snack mixes are made with just eight ingredients like dates, nuts, sea salt and vanilla bean.

Image Credit: Wildway

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 57% | Activity: 72% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Plant-based Snack Mixes:** Disruptive innovation opportunity: Develop new flavors and ingredient combinations for plant-based snack mixes that cater to the growing demand for healthy and sustainable snacks.
- **Minimal Ingredient Snacks:** Disruptive innovation opportunity: Create snack products with minimal ingredients that promote transparency and cater to consumers looking for healthier options.
- **Indulgent Vegan Snacks:** Disruptive innovation opportunity: Introduce indulgent and flavorful vegan snacks that provide an alternative to traditional unhealthy snack options.

### Industries Being Reshaped

- **Food and Beverage:** Disruptive innovation opportunity: Innovate within the food and beverage industry by developing new better-for-you snack options that align with health-conscious consumer preferences.
- **Plant-based Foods:** Disruptive innovation opportunity: Explore the plant-based foods industry and develop innovative snack products that cater to the growing vegan and vegetarian consumer base.
- **Health and Wellness:** Disruptive innovation opportunity: Empower the health and wellness industry by creating snack products that prioritize clean ingredients and cater to individuals seeking healthier alternatives.

## Related on Trend Hunter

- [Summertime Granola Cereals](https://www.trendhunter.com/trends/wild-blueberry-granola.md)
- [Sustainable Trail Mixes](https://www.trendhunter.com/trends/shar.md)
- [Refrigerated Trail Mixes](https://www.trendhunter.com/trends/fresh-face-foods.md)
- [Seed Oil-Free Snacks](https://www.trendhunter.com/trends/wild-fox-foods.md)
- [Organic Fruit-Sweetened Chocolates](https://www.trendhunter.com/trends/wild-west-chocolate.md)
- [International Flavor Trail Mixes](https://www.trendhunter.com/trends/global-fusions-trail-mixes.md)
- [Wholesome Ingredient Trail Mixes](https://www.trendhunter.com/trends/hike-snacks-trail-mix.md)
- [Peachy Springtime Granolas](https://www.trendhunter.com/trends/wildway-peach-pecan-granola.md)
- [Piña Colada Snack Mixes](https://www.trendhunter.com/trends/pina-colada-snack-mix.md)