# Edible Fruit Bags Vitasnella Combines Food and Fashion With New Fruit-a-Porter Purses By Marissa Liu | Published 2010-05-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fruit-a-porter-purses References: [ibelieveinadv](http://www.ibelieveinadv.com/2010/05/saiwa-vitasnella-fruit-cracker-bags/) & [vitasnella.it](http://www.vitasnella.it/) These Fruit-a-Porter purses are all part of Italian brand VitaSnella's new marketing campaign for their line of fruit crackers. With the tag line “Fruit A-Porter. The good of fruit always with you,” the campaign seeks to cash in on the allure of fashion as well as food. Milanese ad agency Euro RSCG conceived the Fruit-a-Porter purses. We wonder if these ads will inspire designers to make purses out of real (or fake) fruit next season. I mean if [Louis Vuitton](https://www.trendhunter.com/trends/louis-vuitton-sandwich-bag) can use [garbage bags as inspiration](https://www.trendhunter.com/trends/march-packable-tote-bag), this can't be far behind, right? ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 63% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Edible Fashion:** There is an opportunity for the creation of a new category of edible fashion trend as we see Vitasnella combine food and fashion. - **Marketing Campaigns:** The use of unconventional marketing campaigns, like Vitasnella's Fruit-a-Porter purses, can be an effective strategy to differentiate and promote a product. - **Sustainability:** As the fashion industry moves towards sustainability, companies can capitalize on trends like edible fruit bags to create eco-friendly alternatives that are also fashionable. ### Sectors Adopting This - **Food and Beverage:** Companies in the food and beverage industry can leverage the idea of edible fashion and use it as a new way to enhance product design and promote healthier snacking. - **Fashion and Apparel:** The fashion and apparel industry can draw inspiration from these edible fruit bags and explore new products that combine sustainability and innovation. - **Advertising and Marketing:** Advertising agencies and marketing professionals can create unique and unconventional campaigns like Vitasnella Fruit-a-Porter that break through the noise and capture consumer attention. ## Related on Trend Hunter - [Juice Pouch Purses](https://www.trendhunter.com/trends/pouch-purse.md) - [Food-Inspired Fashionable Purses](https://www.trendhunter.com/trends/stan-onigiri-purse.md) - [Conveniently Packaged Premium Fruits](https://www.trendhunter.com/trends/fruit-snack-cups.md) - [High-Fashion Fanny Packs](https://www.trendhunter.com/trends/fendi-x-porter-baguette.md) - [Stylish Granola Purses](https://www.trendhunter.com/trends/frances-valentine.md) - [Dessert-Filled Glass Purses](https://www.trendhunter.com/trends/pistachio-tiramisu-purse.md) - [Snackable Berry Cups](https://www.trendhunter.com/trends/fruitist-snack-cups.md) - [Croissant-Shaped Clutch Bag Designs](https://www.trendhunter.com/trends/croissant-clutch.md) - [Chic Celery-Shaped Clutches](https://www.trendhunter.com/trends/moschino-clutch.md)