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# Recycled Paperboard Bottles
The Frugal Bottle by Frugalpac is Five Times Lighter Than Glass

By Laura McQuarrie | Published 2020-07-02 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/frugal-bottle
References: [foodandwine](https://www.foodandwine.com/news/paper-wine-bottle-frugal-bottle) & [frugalpac](https://www.frugalpac.com/)

Where possible, industries are switching to [paper packaging solutions](https://www.trendhunter.com/trends/avantium-and-bottle-collective) to reduce plastic waste and Frugalpac is introducing the [Frugal Bottle](https://www.trendhunter.com/trends/mother-of-pearl-vodka) as an innovative, [standard-sized wine bottle](https://www.trendhunter.com/trends/mud-house-mini-box) made mostly out of recycled paper. The Frugal Bottle is made from 94% recycled paperboard and it is five times lighter than glass, offering relief from heavy shipping and transportation costs. This means that the bottle is easy to recycle and has a carbon footprint up to six times lower than glass.

Naturally, the 750-milliliter bottle does contain a food-grade liner so that liquid can be stored within the packaging solution. According to Frugalpac, the Frugal Bottle is not just comparable in cost to a labeled glass bottle but also beneficial for the fact that it can “be refrigerated and keeps the liquid cooler for longer.”

Image Credit: Frugalpac

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 74% | Activity: 78% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Paperboard Packaging:** The rise of Frugalpac's Frugal Bottle suggests the growth in popularity of paperboard as a sustainable packaging solution for industries.
- **Lightweight Packaging Solutions:** Frugalpac's Frugal Bottle serves as an example of how companies can use lightweight packaging to reduce transportation costs and carbon footprint.
- **Sustainable Beverage Packaging:** Frugalpac's Frugal Bottle sets a trend for sustainable packaging in the beverage industry as seen through the use of recycled paperboard materials.

### Who This Affects Most

- **Wine and Spirits:** Frugalpac's Frugal Bottle offers a sustainable packaging solution for wine and spirits industry that can reduce transportation costs.
- **Packaging Industry:** The use of recycled paperboard materials in packaging, as seen in Frugalpac's Frugal Bottle, presents an opportunity for innovation and growth in the packaging industry.
- **Sustainable Manufacturing:** Frugalpac's Frugal Bottle utilizes recycled materials to create a sustainable packaging solution, potentially sparking growth in the sustainable manufacturing industry.

## Related on Trend Hunter

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