# Spooky Themed Yogurt Snacks Halloween Frubes are Launching with a Gift-in-Pack Promotion By Michael Hemsworth | Published 2021-08-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/frubes References: [talkingretail](https://www.talkingretail.com/products-news/chilled/frubes-unveils-halloween-themed-packs-05-08-2021/) & [frubes](https://www.frubes.co.uk) Halloween Frubes are positioned to launch this October from the [Yoplait](https://www.trendhunter.com/trends/frubes-relaunch) yogurt brand to offer youngsters with a [spooky way to celebrate the holiday](https://www.trendhunter.com/trends/limitededition-halloweeen-treats). The yogurt tubes come in nine-serving variety packs that feature three Ghoulish Strawberry, Howling Red Berry and Scary Peach flavors each. The product comes with a special gift-in-pack promotion that will provide youngsters with a cutout Halloween mask along with one of three themed sticker packs to collect in skeleton, mummy and vampire themes. The Halloween Frubes are positioned as a beneficial snack that's a good source of calcium and vitamin, while also being great for school lunches thanks to its formulation that will keep for up to eight-hours out of the refrigerator. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 40% | Activity: 68% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Spooky Snack Foods:** There is an opportunity for food companies to create more Halloween-themed snacks and food products. - **Gift-in-pack Promotions:** Marketing teams can create more product promotions that include free gift items to incentivize purchases. - **Long-lasting Portable Snacks:** Companies can capitalize on the need for snacks that are both portable and can last outside of the refrigerator for an extended period of time. ### Who This Affects Most - **Food and Beverage Industry:** Food manufacturers can innovate by producing more themed snacks and products for different holidays. - **Marketing and Advertising Industry:** There is potential for marketing teams to create more product promotions that offer free gifts or prizes alongside purchases. - **Packaging Industry:** Packaging companies can help innovate the market by creating more portable or long-lasting packaging solutions for food products. ## Related on Trend Hunter - [Spooky Interactive Yogurt Packaging](https://www.trendhunter.com/trends/chobani-flip-greek-yogurt.md) - [Kid-Focused Packaging Updates](https://www.trendhunter.com/trends/frubes-relaunch.md) - [Spooky AR Yogurt Packaging](https://www.trendhunter.com/trends/special-edition-halloween-packaging.md) - [Convenient Frozen Yogurt Tubes](https://www.trendhunter.com/trends/frubes-freeze-em-pack.md) - [Spooky Lunch Refreshment Branding](https://www.trendhunter.com/trends/caprisun-halloween-pouches.md) - [Spooky Lunch Snack Ranges](https://www.trendhunter.com/trends/general-mills-halloween-products.md) - [Halloween-Themed Snack Treats](https://www.trendhunter.com/trends/soreen-halloween.md) - [Halloween-Themed Fruit Snacks](https://www.trendhunter.com/trends/welchs-fruit-snacks-halloween-packs.md) - [Halloween-Themed Beverage Promotions](https://www.trendhunter.com/trends/halloween-onpack-promotion.md)