# Laundromat Frozen Yogurt Stores Kenny's Brain Freeze Makes Indulging in Treats a Part of Routine By Michael Hemsworth | Published 2016-03-10 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/frozen-yogurt-store References: [vashonbeachcomber](http://www.vashonbeachcomber.com/news/368208191.html) Despite a laundromat being an unexpected spot for a frozen yogurt store, that's the exact location for Kenny's Brain Freeze: a new spot for [cool treats](https://www.trendhunter.com/trends/16-handles-summer-menu). Located in the front portion of Sus Laundromat in Vashon-Maury Island, the [frozen yogurt storefront](https://www.trendhunter.com/trends/yogurtland-spring-menu) makes getting a treat part of doing laundry. Moreover, the location has many young children heading to the spot after school to partake in a treat after the day is done. Tying a consumer experience to a routine is a great way to help solidify a product in the mindset of a customer. This is being done interestingly enough with Kenny's Brain Freeze, which definitely sets the brand apart from other [frozen yogurt stores](https://www.trendhunter.com/trends/yogurtland-and-back-to-the-future) in the country. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 28% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Laundromat-food Hybrid:** By combining traditionally unrelated businesses, such as a laundromat and frozen yogurt store, there is an opportunity to create unique and convenient consumer experiences. - **Routine-based Consumer Experiences:** Tying a product or service to a routine, like doing laundry, can help create habitual consumption and increase customer loyalty. - **Kid-friendly Food Stores:** Creating a fun and appealing environment for young children can attract a specific customer segment and increase sales. ### Who This Affects Most - **Food & Beverage:** The food industry can explore innovative and unexpected partnerships to create exciting hybrid stores. - **Retail:** Retailers can tap into routine-based consumer experiences to increase foot traffic and create a loyal customer base. - **Children's Entertainment:** The children's entertainment industry can explore opportunities to create engaging and kid-friendly food stores. ## Related on Trend Hunter - [Convenient Frozen Yogurt Tubes](https://www.trendhunter.com/trends/frubes-freeze-em-pack.md) - [Stretchy Yogurt Bowls](https://www.trendhunter.com/trends/stretchy-yogurt.md) - [Dessert-Inspired Frozen Yogurts](https://www.trendhunter.com/trends/yogurtland-strawberries-n-cream.md) - [Singer-Celebrating Frozen Yogurts](https://www.trendhunter.com/trends/yogurtland-laufberry.md) - [Frozen Yogurt E-Commerce Initiatives](https://www.trendhunter.com/trends/ecommerce-initiative.md) - [French Fry Frozen Yogurts](https://www.trendhunter.com/trends/french-fry-frozen-yogurt.md) - [Interactive Frozen Dessert Trucks](https://www.trendhunter.com/trends/kona-ice.md) - [Collectible Treat Pop-Ups](https://www.trendhunter.com/trends/the-kind-frozen-bar.md) - [Social Good Yogurt Lines](https://www.trendhunter.com/trends/yogurtland-2.md)