# Lounge Dessert Bars The Blu Berry Frozen Yogurt Shop Encourages Customers to Hang Out By Michael Hemsworth | Published 2016-03-10 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/frozen-yogurt-shop References: [northcountyoutlook](http://www.northcountyoutlook.com/story/2016/02/24/business/blu-berry-frozen-yogurt-opens-in-marysville/9237.html) & [bluberryfrozenyogurt](http://www.bluberryfrozenyogurt.com) The Blu Berry Frozen Yogurt Shop focuses on creating an inviting atmosphere in the retail environment to encourage customers to stay for a longer period of time. Focused on branding itself as a destination rather than just a store, Blu Berry is open to hosting birthday parties, family functions and more. The wave of frozen yogurt locations has seen many of them created as more of a spot to grab desserts and go rather than sit and enjoy. The branding focus of Blu Berry Frozen Yogurt Shop to encourage visitors to linger a while helps combat the take-out model that is becoming more pervasive in the retail market. The toppings found at Blu Berry are all prepared fresh daily to limit the prevalence of pre-processed ingredients. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 43% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Creating Inviting Retail Environments:** The trend of creating inviting retail environments provides an opportunity for businesses like Blu Berry Frozen Yogurt Shop to differentiate themselves and encourage customers to stay longer. - **Branding as Destination:** Branding as a destination rather than just a store can disrupt the take-out model and attract customers who are looking for a unique and immersive experience, as demonstrated by Blu Berry Frozen Yogurt Shop. - **Fresh and Natural Ingredients:** The demand for fresh and natural ingredients presents an opportunity for businesses like Blu Berry Frozen Yogurt Shop to appeal to health-conscious consumers and stand out from competitors who use pre-processed ingredients. ### Sectors Adopting This - **Frozen Yogurt Shops:** The frozen yogurt shop industry can benefit from adopting the inviting retail environment strategy and branding as a destination to enhance customer experience and loyalty. - **Food and Beverage Retail:** The food and beverage retail industry, particularly dessert-focused establishments, can explore the concept of creating inviting environments to encourage customers to spend more time and increase sales. - **Event Hosting and Entertainment:** The event hosting and entertainment industry can collaborate with businesses like Blu Berry Frozen Yogurt Shop to create unique experiences and attract customers for functions and gatherings. ## Related on Trend Hunter - [Frozen Dessert Alternatives](https://www.trendhunter.com/trends/blue-cream.md) - [Doll-Themed Frozen Yogurts](https://www.trendhunter.com/trends/barbie-land-berry-pink.md) - [Stretchy Yogurt Bowls](https://www.trendhunter.com/trends/stretchy-yogurt.md) - [Dessert-Inspired Frozen Yogurts](https://www.trendhunter.com/trends/yogurtland-strawberries-n-cream.md) - [Frozen Flavored Yogurt Barks](https://www.trendhunter.com/trends/frozen-yogurt-bark-yogost.md) - [Frozen Yogurt E-Commerce Initiatives](https://www.trendhunter.com/trends/ecommerce-initiative.md) - [Limited-Time Yuzu-Flavored Frozen Yogurt](https://www.trendhunter.com/trends/yuzu-meringue.md) - [Liqueur-Inspired Frozen Yogurts](https://www.trendhunter.com/trends/limoncello-frozen-yogurt.md) - [Fruit-Forward Matcha Frozen Yogurts](https://www.trendhunter.com/trends/matcha-strawberry-frozen-yogurt.md)